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Product Marketing Manager - B2B

Company: Toshiba Global Commerce Solutions
Location: Durham
Posted on: January 13, 2022

Job Description:

Job Description: Job Title: Product Marketing Manager Software-Toshiba Global Commerce Solutions, Inc.Introduction:Toshiba Global Commerce Solutions, Inc., is currently looking for a Product Marketing Manager Software to join our team in Research Triangle Park, North Carolina. The Product Marketing Manager will operate as the global outbound marketing leader with a core focus on our retail Software portfolio, including commerce platforms and applications, cloud services, mobility offerings, operating systems, payments solutions, point-of-sale applications, and systems management. This involves creating and managing comprehensive marketing plans that include portfolio objectives, go-to-market definition, and executing marketing, education, and sales enablement deliverables. This role will be measured on bringing product launches to life with successful execution and on-going lifecycle marketing activities that result in lead generation, pipeline, and revenue growth.Responsibilities:Thorough knowledge of the marketing process, including product launch planning, product advertising and promotions; and planning, developing, and implementing lead generation programs.Develop global marketing plans including buyer personas, go-to-market requirements, outbound marketing requirements.Understand the user and customer journeys and align key messages to target audiences within those journeys. Translate technical capabilities of the Toshiba Software Portfolio into real world use cases. Make them come to life solving real world problems. Define buyer, user, and customer value.Synthesize customer insights to develop a deep understanding of our market and customer segments. Craft & author compelling audience-specific messaging and storytelling.Create solution value proposition (both business and technical) by thoroughly understanding customer needs and Toshiba solutions.Create and oversee the execution of specific assets, deliverables, education, tools, and enablement activities necessary to drive demand generation for your line of business.Develop marketing collateral to help executive briefings, analyst groups, portfolio teams and sales to drive customer adoption.Create integrated, solution campaigns that incorporate product-specific and solution level tactics.Manage across matrix organization to secure buy-in of strategic marketing plans, especially as it will require geo or country-level execution.Find creative ways to promote Toshiba capabilities that align to our core audience, either strategic clients, ISVs, retailers, business partners, industry influencers, analysts and/or direct sales teams.Prepare and provide business reviews to the senior management team regarding progress and metrics, as required.Required Skills:Bachelors degree or equivalent experience5+ years of experience working in B2B product marketing with a concentration in digital marketing (particularly for high-tech companies).Cloud/SaaS/Open-Source marketing experience preferred. Understanding of retail software solutions available within the B2B market a plus.Must have experience developing customer-centric content marketing strategies. Seeking a writer and storyteller who is creative and enjoys developing messaging that will connect and resonate seamlessly with key stakeholders but also data-driven; social and analytical.Dynamic, articulate, energetic and self-starter personality with demonstrated ability to translate industry and customer insight into executable strategic vision.You are a knowledge seeker, continuously pursuing, trialing, and dissecting the latest marketing trends and hottest new technologies.You have experience working closely and collaborating effectively with product development and sales teams to achieve results, in a global, matrix-managed organization.You are an outstanding communicator who can influence people at all levels and in various functions; whos presentation skills are characterized by clarity and brevity.You provide leadership while never forgetting that you are a team player.Preferred Skills: MBA or equivalent experiencePragmatic Marketing certified in Foundations, Market and LaunchAdditional language skillsAbout the Company:Toshiba Global Commerce Solutions, Inc. is a dynamic billion-dollar global company based in Research Triangle Park, NC, providing retail store solutions to your favorite brands. Have you ever been in a hurry and made use of the self-checkout at Lowes Foods, earned fuel rewards at Kroger, or just paid for purchases at retailers such as Walmart, Michaels, Carrefour, The Gap, Calvin Klein, Boots, Cencosud, BJs, or Costco? These are just a few examples of our in-store solutions and impressive customer base that made us the world's installed market share leader. The nature of retail is changing quickly, so if you share our 'Together Commerce' vision of a seamless two-way, participatory shopping experience, lets get together to drive the new economy. Toshiba Global Commerce Solutions, Inc. offers a competitive salary and generous benefits package including the following: Group health coverage (medical, dental, & vision)Employee Assistance ProgramsPre-tax spending accounts401(k) plan w/ matchCompany provided life insurance Pet InsuranceEmployee discountsGenerous paid holiday schedule, paid vacation & sick/personal days EEO: Toshiba is an equal opportunity/affirmative action employer that evaluates qualified applicants without regard to age, ancestry, color, religious creed, disability, marital status, medical condition, genetic information, military or veteran status, national origin, race, sex, gender, gender identity, gender expression and sexual orientation or any other protected factor. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.Individuals who need a reasonable accommodation because of a disability for any part of the employment process should email benefits@toshibagcs.com to request an accommodation.

Keywords: Toshiba Global Commerce Solutions, Durham , Product Marketing Manager - B2B, Sales , Durham, North Carolina

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