Company: RTI International
Posted on: August 17, 2019
RTI International is looking for a Communications Specialist to
help develops and implements day-to-day external and internal
communications that enhance the RTI International brand and raise
awareness of the research in its various divisions. This position
plays a key role in the Corporate Communications Department by
securing press coverage through strong media and influencer
outreach across print, TV, radio, digital, blogger and related
industries. The Communications Specialist contributes as a writer
and editor to ensure brand consistency and quality content. This
role works closely with and reports to the Senior Manager of
External Communications and supports RTI by fulfilling routine
tasks including media monitoring, message training and development,
creation of communications plans and media database management.
This role also contributes to sharing news internally with RTI
Assists with the development and communication of Institute news
and information to media, other external stakeholders and RTI
Writes copy targeting press, consumer, influencer, trade or web
outlets. Researches data as needed to inform communications.
Supports development of relationships with media and social
influencers to secure coverage in consumer, trade and medical
magazines, newspapers, television, Web and radio outlets.
Responds to general press and blogger inquiries, as well as
proactively cultivates media mentions and contacts.
Maintains the RTI Newsroom digital platform, posting timely,
relevant content and images.
Coordinates with agency partners, including public relations firm
and other vendors.
Researches media coverage and industry trends to develop fresh
story or creative pitching ideas.
Helps coordinate the production of television and radio co-op and
satellite media tours, syndicated newspaper articles, wire releases
and other media initiatives.
Represents RTI at press, celebrity or influencer events, desktop
tours, pitching events, press conferences, trade shows and other
functions as needed.
Supports copywriting and editing to ensure consistent messaging,
professionalism and compliance with legal disclaimers.
Responsible for writing and editing internal and external
materials, including but not limited to press releases,
announcements, talking points, fact sheets, and company
descriptions and listings.
Performs Newsroom operations duties including coordinating press
and influencer notifications; creating and maintaining media and
influencer lists via online databases; monitoring news and internet
daily for charting, distributing and archiving media coverage; and
creating media measurement reports.
Other duties as assigned
MINIMUM REQUIRED EDUCATION & EXPERIENCE
Job Requirements are a combination of qualifications and related
Education: B.A. in Journalism, Public Relations or Communications,
or work equivalent.
Experience: 2-3 years serving in professional Communications or
Public Relations capacity.
SKILLS AND ABILITIES
Proficiency with AP Stylebook and/or AMA Manual of Style.
Demonstrate excellent copywriting, editing and verbal communication
Solid knowledge of news outlets and their operations.
Experience with scientific or healthcare communications a plus.
Experience with internal communications a plus. Proven
organizational skills with exceptional attention to detail and
demonstrated commitment to quality.
Ability to successfully manage and prioritize multiple tasks and
Self-motivated with an ability to work independently, as well as be
an effective team player with a flexible, collaborative
Proficiency in use of Microsoft Office applications (Word, Excel,
Proficiency in use of traditional media and social media monitoring
platforms and databases (i.e. Cision, Trendkite, Lexis Nexis,
Critical Mention, Sprout Social, Google Analytics, etc.).
Ability to travel domestically. Travel may include up to 10%.
We are proud to be an equal opportunity employer. All qualified
applicants will receive consideration for employment without regard
to race, color, religion, sex, sexual orientation, gender identity,
national origin, disability status, protected veteran status, or
any other characteristic protected by law. Further information is
Keywords: RTI International, Durham , Communications Specialist, Other , Durham, North Carolina
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