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Content Strategist

Company: WillowTree
Location: Durham
Posted on: June 15, 2019

Job Description:

At WillowTree, we bring our clients' ideas to life in a digital sense.

We believe content is critical to great UX.

Our Content Strategists work throughout the product lifecycle to help deliver digital experiences our clients love.

They ensure that every product we buildwhether it's a mobile app, chatbot, or enterprise websiteprovides people with the right information at the right time.Your Day-to-Day

Picture Yourself...

  • Auditing complex digital systems to design intuitive UIs
  • Planning the information architecture and content hierarchy for an enterprise website
  • Running a workshop to help a client nail down their brand's voice and tone
  • Leading a client workshop to map out a workflow for publishing across channels
  • Designing a conversation flow for a chatbot
  • Working with a Product Designer to create on-brand microcopy for an Android app
  • Helping a Product Researcher carry out user interviews in our usability lab
  • Creating a mobile messaging strategy for a client, including a plan for push notifications
  • Helping an Engineer craft release notes for an iOS app

    Your Background:

    • You have a great command of language, with experience in technical communication, creative writing, UX writing, or content design
    • You've worked with a CMS and have designed content for multiple channels and platforms
    • You're eager to learn about new technologies

    • You pay attention to detailfor example, finessing the nuances of an error message
    • You can switch into "big picture" mode to break a large, complex problem into manageable chunks

    • You aren't satisfied with delivering an experience that doesn't work for the user
    • You present confidently to clients and executives

    • You collaborate well with individuals from a wide range of disciplines (Product Strategy, Research, Design, and Engineering)

      Bonus points:

      • Experience working with mobile or voice technologies
      • Experience with push notifications

      • Experience with app store optimization

        Because we're a product agency, this client-facing role isn't for you if you prefer to focus on marketing content or writing long-form copy (like articles, emails, and white papers). The Content Strategist will be part of a UX team, not a marketing team.

        Please provide a link to your portfolio or writing samples as part of your application.Why WillowTree?We offer a place to be yourself.

        Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That's why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives. You'll work hard here; however, we'll balance that with a culture that supports your growth and cares about your well-being. We're committed to creating an environment of inclusion a place where every Tree can thrive.

        We want you to reach your fullest potential, and part of your professional development at WillowTree will include mentorship, dedicated time to innovate, and an annual stipend to fund your professional pursuits.

        WillowTree celebrates our differences and provides equal employment opportunities to all team members and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Keywords: WillowTree, Durham , Content Strategist, Other , Durham, North Carolina

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