Omnichannel Customer Engagement Leader - All genders
Company: bioMerieux Inc.
Location: Durham
Posted on: April 15, 2024
|
|
Job Description:
Omnichannel Customer Engagement Leader - All genders
Location: Durham, United States
Position Type: Unfixed Term
Job Function: Marketing
Share:
share to e-mail
A family-owned company, bioMerieux has grown to become a world
leader in the field of in vitro diagnostics. For almost 60 years
and across the world, we have imagined and developed innovative
diagnostics solutions to improve public health. Today, our teams
are spread across 44 countries and serve 160 countries with the
support of a large distribution network. This includes our SLC
site, formerly known as BioFire Diagnostics.
A family-owned company, bioMerieux has grown to become a world
leader in the field of in vitro diagnostics. For 60 years and
across the world, we have imagined and developed innovative
diagnostics solutions to improve public health. Today, our teams
are spread across 45 countries and serve 160 countries with the
support of a large distribution network.
Come and join a family-owned global company with a long-term
vision, and a human-centered culture. Our Clinical Global Marketing
Communication department is looking for an Omnichannel Customer
Engagement Leader to support our clinical business strategy by
driving customer acquisition, retention and loyalty for our
Clinical business solutions. In this highly digital
marketing-focused role, you will work closely with global and local
marketing communication leaders in charge of campaigns and with
market managers to define an omnichannel strategy to drive prospect
and customer engagement with our clinical solutions.You will
identify and activate the right channels and content by segment to
engage, retain and add value to our customers.Your in-depth
knowledge of SalesForce and Marketo environments is essential,
enabling you to guide teams in the effective and targeted
management of marketing campaigns. In charge of analyzing the
performance of marketing campaigns, you will provide reports,
dashboards and data impact on ROI to the company's key players,
enabling them to adjust targets at the time of deployment.You will
work closely with product owners of bioMerieux's digital
applications and platforms (Marketing Automation, Sales Enablement,
CRM, biomerieux.com and eCommerce) to promote alignment with
marketing objectives and strategy.You will join a team of marketing
communications, digital and event specialists, who contribute every
day to the deployment of marketing messages and campaigns for
bioMerieux's clinical applications, based in France and the United
States. What will be your mission? Three areas of mission:
Omnichannel customer engagement strategic focusDevelop a clinical
marketing-led customer engagement strategy and prepare and execute
an operational plan.Support Marketing Communications and Market
Managers in content optimization and message positioning to enhance
customer engagement. Prepare well-defined specifications for the
effective use of channels within the omni-channel approach to
achieve customer engagement objectives, in line with marketing
plans and customer segmentation.Ensure that the lead management
process is effective, adopted and deployed within the marketing
function Analyzing and measuring results Pull and analyze campaigns
data to understand target audiences preferences and needs.Share
proficiently data on monthly and quarterly basis to highlight
insights and make actionable decisions with marketing and
commercial teams. Business interactions & trainingsWork closely
with internal teams to define an optimal customer experience at all
points of interaction, especially online.Contribute to the creation
and deployment of training courses for onboarding the Marketing
function on the subjects of marketing campaign performance and
omnichannel customer engagement.Business interactions include (but
are not limited to) the following functions: Franchise Market
Managers (global, regional, local), Marketing Communications &
Marketing campaigns leaders, Digital Marketing teams, Corporate
communications Commercial Operations Excellence Product owners of
digital applications & platforms for businessCommercial team
representatives,Customer service representatives,Medical Affairs
communication team. Who are you? Minimum 4 years of higher
education4 to 5 years' experience in a similar position in an
international contextProven experience in customer engagement
management, particularly in omni-channel & digital environments
Very comfortable with marketing fundamentals, particularly in the
execution of operational plans and tacticsCustomer centric &
result-oriented, sharing data via reports and dashboardsStrong team
spirit and collaborative work among peers and with members of other
department/functionsDemonstrated written and verbal communication
skillsAbility to manage and motivate cross-functional teams to
achieve business objectivesFamiliar with customer touch points and
customer relationsTrained and proficient in Marketo and SalesForce
solutionsProficiency in online customer data analysis and lead
management processesExcellent problem-solving and decision-making
skillsA fluent level of English is required in order to
successfully carry out the missions of this positionYou have a
basic knowledge of French / operational levelYou are an autonomous,
rigorous and organized person, you know how to anticipate and
manage prioritiesGood sense of adaptation, resilienceYou have the
ability to make proposals and to evolve in an international and
matrix context Occasional travels bioMerieux welcomes applications
from all individuals, regardless of race, national origin, gender,
age, physical characteristics, social origin, disability, union
membership, religion, family status, pregnancy, sexual orientation,
gender identity, gender expression or any unlawful criterion under
applicable law. We are committed to treating all applicants fairly
and avoiding discrimination.
Please be aware that recruitment related scams are on the rise.
Fraudulent job postings are being placed on other websites, and
individuals posing as bioMerieux Talent Acquisition team members
are reaching out via email or text message in an attempt to collect
your personal and confidential information. In some cases, these
scammers are also conducting bogus interviews prior to extending
fraudulent offers of employment. Beware of individuals reaching out
using general phone numbers and non-bioMerieux email domains (i.e.
Hotmail.com, Gmail.com, Yahoo.com, etc.). If you are concerned that
an interview experience or offer of employment might be a scam,
please make sure you are searching for the posting on our careers
site or contact us at .
BioMerieux Inc. and its affiliates are Equal
Opportunity/Affirmative Action Employers. All qualified applicants
will receive consideration for employment without regard to race,
color, religion, sex, sexual orientation, gender identity, national
origin, age, protected veteran or disabled status, or genetic
information. Please be advised that the receipt of satisfactory
responses to reference requests and the provision of satisfactory
proof of an applicant's identity and legal authorization to work in
the United States are required of all new hires. Any
misrepresentation, falsification, or material omission may result
in the failure to receive an offer, the retraction of an offer, or
if already hired, dismissal. If you are a qualified individual with
a disability, you may request a reasonable accommodation in
BioMerieux's or its affiliates' application process by contacting
us via telephone at (385) 770-1132, by email at , or by dialing 711
for access to Telecommunications Relay Services (TRS).
Share:
share to e-mail
talemetry.share();
Keywords: bioMerieux Inc., Durham , Omnichannel Customer Engagement Leader - All genders, Other , Durham, North Carolina
Click
here to apply!
|