Executive Director, Customer Insights and Analytics
Company: Labcorp
Location: Durham
Posted on: September 13, 2021
Job Description:
Labcorp is
looking for an exceptional Customer Analytics leader to join our
marketing team. The Executive Director, Customer Insights and
Analytics will lead a team that generates key insights that
influence business decisions, drive product innovation, and helps
Labcorp be a more customer-centric organization.
The
Executive Director will be responsible for creating long-term
vision and roadmap to deliver scalable our customer analytics
capabilities to meet the evolving needs of the business. We're
looking for someone with the ability to shape and grow a capability
and team, strong executive presence, and the ability to credibly
persuade and influence. In this position, you will help us develop
a deeper understanding of our customers to uncovering new growth
opportunities and increase data-driven decision making throughout
Labcorp.
We seek
smart, focused, passionate self-starters who bring energy, new
ideas and practical experience to a fast-paced and dynamic team,
are obsessed with delivering useful and elegant solutions, and care
deeply about their customers and each other.
Responsibilities:
The Executive Director will oversee the planning,
development and execution of marketing analytics programs
through:
- Setting the team vision, strategy and roadmap while
partnering with our marketing and business teams to achieve
goals
- Generating insights connecting analytical results with
business problems or objectives
- Communicating in a way that is easily understood and
visually compelling, moving our business from insight to
action
- Developing analytic approaches, tools and methodologies
that will utilize data to develop deeper customer, consumer and
market understanding
- Managing and evolving our Voice of Customer/NPS programs
across multiple customer and consumer groups
- Determining the need for, selecting and managing external
service providers for marketing analytics
- Collaborating with functions across the enterprise to
establish a consistent perspective on critical customer-focused
questions
- Managing marketing optimization programs,
including:
- Developing
measurement and test plans
- Segmenting
audiences
- Performing
web and media measurement and optimization, including data
collection and analysis
- Calculating ROI across search, display, mobile, social and
offline marketing channels
- Collaborating with IT and other departments to implement and
optimize data collection tags and analytics
tools
Required
Education:
- Bachelor's Degree
required.
- MBA/MA/MS or equivalent
with specialization in marketing, statistics, mathematics, business
or related field of study a plus
Required
Experience:
- 12+ years of hands-on experience in analytics or business
intelligence
- 6+ years in digital marketing
- 6+ years analytical people management
experience
Preferred
Experience:
- Healthcare, diagnostics or pharmaceuticals
experience
Track record in:
- Leading an analytics team and nurturing analytics
talent
- Using analytics to move business
metrics
- Strong communicator and experience using data to tell a
story
- Enhancing the perception and use of
analytics
- Managing NPS or other customer feedback
programs
- Experience working with large data sets/ data warehouses,
including the ability to extract data from data sets using advanced
scripting or SQL
- Proficiency in Data Visualization using Tableau or similar
tools
- Strong problem-solving skills with a focus on design of
experiments (A/B testing)
- Excellent interpersonal and communication skills, with
strong written and verbal presentation
Core
Competencies:
- Critical thinking -- Apply rigorous, self-directed
thinking to reach well-reasoned conclusions using objective
analysis and evaluation of facts.
- Business acumen -- Use business intuition when working
with senior business leaders to understand the strategic challenges
they need to solve.
- A passion for innovating with data sciences at scale;
applying modern algorithms to large data sets and creating
measureable business value.
- Obsessive attention to detail
- General problem solving skills,
versatility.
- Collaborative mindset, team spirit.
- Curiosity -- Adopt a learning mindset, and inquire beyond
the surface of data analysis to uncover patterns and
solutions
- Analytical thinking -- Think visually and conceptually to
identify analytical solutions to complex, often abstract, business
issues.
- Communicate your findings clearly and effectively to a
wide audience of relevant partners and are capable of building
meaningful presentations and analyses that tell a
story.
- Rigorous, care about data quality, and strive to
understand surprising results and underlying mechanisms in your
analyses. Combine business insight with detailed data knowledge and
statistical expertise to ensure an accurate interpretation of
results.
In this
pandemic we are flexible on location. However, as our workplaces
open, there are specific hub locations we will expect our ideal
candidate to work from:
- Princeton, New Jersey
- Research
Triangle Park, North Carolina
- Indianapolis, Indiana
- Madison,
Wisconsin
Keywords: Labcorp, Durham , Executive Director, Customer Insights and Analytics, Other , Durham, North Carolina
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