DurhamRecruiter Since 2001
the smart solution for Durham jobs

Executive Director, Content Marketing, Editor-in-Chief

Company: Labcorp
Location: Durham
Posted on: July 13, 2021

Job Description:

Responsible for the design and execution of a content strategy across all our utilized marketing channels. This person will define content strategy, serve as managing editor across all content initiatives, and build and manage a team of writers and content marketers to drive positive brand awareness, engagement, and lead generation. The ideal candidate is a passionate and customer-focused marketing expert who is an exceptional storyteller, editor, and manager with significant experience developing content across multiple platforms and formats.

Key Responsibilities and Activities:

  • Build and execute a content strategy that supports and extends brand marketing initiatives, driving awareness and engagement across audiences and channels
  • Serve as a lead strategist overseeing editorial strategy, channel optimization, brand consistency, and performance
  • Align content themes and assets to the needs of target audiences infusing, Labcorp's brand voice and tone
  • Manage social media presence across the enterprise
  • Create and manage an evergreen and agile editorial calendar that maps to business objectives , key announcements, and events
  • Develop editorial operations to scale Labcorp's current capacity with a critical focus on quality
  • Partner with marketing teams including communications, demand generation, digital marketing, and events to create and optimize content assets to increase awareness, campaign effectiveness, and lead generation

Keywords: Labcorp, Durham , Executive Director, Content Marketing, Editor-in-Chief, Other , Durham, North Carolina

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Log In or Create An Account

Get the latest North Carolina jobs by following @recnetNC on Twitter!

Durham RSS job feeds