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Executive Director, Content Marketing, Editor-in-Chief

Company: Labcorp
Location: Durham
Posted on: July 13, 2021

Job Description:

Responsible for the design and execution of a content strategy across all our utilized marketing channels. This person will define content strategy, serve as managing editor across all content initiatives, and build and manage a team of writers and content marketers to drive positive brand awareness, engagement, and lead generation. The ideal candidate is a passionate and customer-focused marketing expert who is an exceptional storyteller, editor, and manager with significant experience developing content across multiple platforms and formats.

Key Responsibilities and Activities:

  • Build and execute a content strategy that supports and extends brand marketing initiatives, driving awareness and engagement across audiences and channels
  • Serve as a lead strategist overseeing editorial strategy, channel optimization, brand consistency, and performance
  • Align content themes and assets to the needs of target audiences infusing, Labcorp's brand voice and tone
  • Manage social media presence across the enterprise
  • Create and manage an evergreen and agile editorial calendar that maps to business objectives , key announcements, and events
  • Develop editorial operations to scale Labcorp's current capacity with a critical focus on quality
  • Partner with marketing teams including communications, demand generation, digital marketing, and events to create and optimize content assets to increase awareness, campaign effectiveness, and lead generation

Keywords: Labcorp, Durham , Executive Director, Content Marketing, Editor-in-Chief, Other , Durham, North Carolina

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