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Customer Experience Center (CXC) Marketing Specialist

Company: ABB LTD
Location: Mebane
Posted on: June 10, 2021

Job Description:

Customer Experience Center (CXC) Marketing Specialist

Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

ABB's Electrification business is a leading provider of a full range of protection, control and measurement solutions - enabling safer and smarter electricity flow from substation to the point of consumption. We deliver products and systems designed to connect, protect and control electrical systems, ensuring reliability, efficiency and safety for equipment and personnel. For our Marketing, Sales and Product Management team, understanding the full potential of our technology and the trends in our markets is highly rewarding. In addition, helping customers all over the world improve efficiency, save resources and reduce emissions gives our work a powerful sense of purpose. This role reports to Marketing Manager. As a Customer Experience Center (CXC) Marketing Specialist, you will design, implement, and measure the overall strategy and processes for ensuring an outstanding customer experience and return on investment for the Electrification business area (BA). The Customer Experience Center (CXC) Marketing Specialist is the lead contact, ambassador and project manager for the ABB Electrification CXC centers

Your responsibilities

* Build a comprehensive strategy to attract, engage and activate target audiences for CXC visitations. * Deliver Electrification branding, messaging and value propositions as presented through the CXC offerings including general product and factory knowledge. * Create and deploy a comprehensive process for inviting, hosting, and tracking of a variety of customers, employees, executives, government officials, media and other CXC visitors. * Host and coordinate day-of CXC and factory tours for guests. * Management and coordination of all meeting and event logistics encompassing activities such as scheduling, catering, transportation, accommodations, meeting space design, AV requirements, security approvals and additional administrative needs (e.g. gifts, name tags, photos, etc). * Drive awareness of the our CXC offering and capabilities by creating various marketing elements including websites, videos, brochures, social media posts, newsletters, campaigns, virtual tours etc. * Oversight and maintenance of the CXC area and displays to ensure proper performance and manage updates, improvements and break/fix activities as needed. * Engage product, sales, and marketing teams internally to drive an on-going focus for continued investment for long-term success. * Project manager for the design and development of additional CXCs across ABB with an Electrification presence. Manage the CXC budget to plan and demonstrate a positive ROI. * Key performance indicators (KPIs) are engagement metrics (visitors, net promoter score (NPS)and digital interactions) and conversion metrics (opportunities /wins, orders growth). * Communicate CXC schedule, KPIs and customer feedback to key leadership.

Your background

* Bachelors degree with 2+ years of marketing and/or communications experience. * Strong project management skills and attention to detail. * Basic understanding of digital marketing including marketing automation platforms and campaign design. * Ability to work cross-functionally with marketing, sales, product management and the factory. * Confident, can-do attitude to positively present and represent the ABB brand and culture. * Firm commitment to the customer and an outstanding customer experience. * Candidates must already have a work authorization that would permit them to work for ABB in the US.


* Retirement plan * Life insurance * Disability insurance * Medical insurance * Wellbeing program

More about us

We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com. Equal Employment Opportunity and Affirmative Action at ABB ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your (EEO) rights as an applicant, please visit the following websites: http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf http://www1.eeoc.gov/employers/poster.cfm. http://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf As an Equal Employment Opportunity and Affirmative Action Employer, applicants may request to review the Affirmative Action Plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762. Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to US-AskHR@abb.com. Resumes and applications will not be accepted in this manner.

Keywords: ABB LTD, Durham , Customer Experience Center (CXC) Marketing Specialist, Other , Mebane, North Carolina

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