Global Marketing Director Cab PrEP Market Strategy

Company: GlaxoSmithKline
Location: Durham
Posted on: September 13, 2020

Job Description:

USA - North Carolina - Research Triangle Park

**ViiV Healthcare Employees receive 100% of GSK's Total Rewards & Benefits

There are currently 200,000 people taking PrEP as an option in the US. The US Government believes that 1.2 million people would benefit from PrEP if they were at risk of becoming HIV positive and has a goal to reduce annual infections (38,000) by 75% by 2025 and 90% by 2030. While there are 38,000 new cases in the US annually, globally, there are 1.7M. In the US and the developed world, the challenge is largely a function of stigma that men who have sex with men experience; conversely, in places like Africa, the population most at risk is adolescents, girls and young women with a different set of challenges. With such a such a significant gap between those treated and those believed to benefit, there is a compelling opportunity for new innovation such as cabotegravir long-acting for prevention of HIV.

As the first injectable regimen for pre exposure prophylaxis for people at risk for HIV, this will require a significant change in approach by providers to integrate into their service delivery models. Moreover, a significant shift in mindset is needed with consumers to create action. This role will need to create innovative/disruptive content, tools and resources to create awareness and adoption by HCPs and consumers across the customer journey.

The Global Marketing Director Cab PrEP Market Strategy will begin work with the US to diagnosis and develop solutions for providers, people at risk of HIV, and public health entities, codifying the process for application to other LOCs, and supporting with LOC activation activities.

Reporting to the lead Global marketing director for Cabotegravir PrEP,the GMD will influence and work collaboratively with internal stakeholders and agency/vendor partners to lead the global asset footprint strategy enable the global launch plan . This includes:

Development and alignment of the global asset footprint strategy

Launch sequencing, prioritization, and optimization

Partner cross-functionally and with external partners to define KPIs and analyze performance of key commercial programs in key markets on an ongoing basis to ensure appropriate pull through of global launch plan and adaption and evolution of strategies and tactics

Partner across markets to deliver the annual business planning process

Foster a culture of “One Team”, driving organizational continuity and alignment across LOCs in a rapid-paced and agile way; Responsible for sharing/creating forums for best practices across regions and LOCs

Cultivate relationships with customers, develop deep market insights for US and key LOCs, and customize commercial strategies across key markets and various customer segments

Peer to Peer content strategy and execution (speaker decks, webinar, symposia, and multichannel tactics for recruitment and content delivery)

Global Congress strategy and multi-channel content execution

Consult on Pricing, reimbursement, and market access for LOCs

Why you? Basic Qualifications: We are looking for professionals with these required skills to achieve our goals:

BA/BSc in Business, marketing, science or related discipline

Experience in utilizing research and market data to shape content strategies and tactics

Knowledge and experience in global strategic marketing, including product launches, disruptive customer-centric, omni-channel campaign development

Experience in peer to peer and KOL development experience to create advocacy and thought leadership to disrupt and/or change paradigms

Experience working with and managing external agencies

Experience with campaign measurement methodologies, translating analytics into actionable insights and evaluating campaign performance across markets

Preferred Qualifications: If you have the following characteristics, it would be a plus:

Graduate to Post Graduate Degree level (e.g. master, PhD)

Strong leadership and communication skills with demonstrated ability to work effectively in complex environments with ability to influence internal and external stakeholders to implement strategy

Understanding of market access/reimbursement for US and Major Ex-US markets

Experience delivering marketing campaigns in highly regulated environments

Multicultural marketing experience

Public health/policy/NGO

Knowledge of the pharma R&D process

Why ViiV Healthcare? Our values and expectations are at the heart of everything we do and form an important part of our culture.

These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

Agile and distributed decision-making – using evidence and applying judgement to balance pace, rigour and risk.

Managing individual and team performance.

Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.

Implementing change initiatives and leading change.

Sustaining energy and well-being, building resilience in teams.

Continuously looking for opportunities to learn, build skills and share learning both internally and externally.

Developing people and building a talent pipeline.

Translating strategy into action - a compelling narrative, motivating others, setting objectives and delegation.

Building strong relationships and collaboration, managing trusted stakeholder relationships internally and externally.

Budgeting and forecasting, commercial and financial acumen.

*LI-GSK

*LI-ViiV

*This is a job description to aide in the job posting, but does not include all job evaluation details.

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Posted 2 Days Ago

Full time

261883

About Us We are ViiV Healthcare: 100% dedicated to HIV medicines and research and completely focused on people affected by HIV/AIDS.

ViiV Healthcare was born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012. We are determined to help end the HIV epidemic. Our one focused goal unites our 1300 employees located across over 20 countries, with their expertise in research, manufacturing, policy and more, all guided by our mission to be here until HIV isn’t.

We will not rest until we leave no person living with HIV (PLHIV) behind. Until the 37 million PLHIV is down to zero, we will continue searching for new ways to limit the impact of HIV.

Keywords: GlaxoSmithKline, Durham , Global Marketing Director Cab PrEP Market Strategy, Other , Durham, North Carolina