Email and Web Publisher

Company: Fidelity TalentSource
Location: Durham
Posted on: June 26, 2022

Job Description:

Fidelity TalentSource is your destination for discovering your next temporary role at Fidelity Investments. We are currently sourcing for an Email and Web Publisher to work in Fidelity's Charitable group in Durham, NC!The TeamYou will be part of the Marketing Technology & Operations Team with a focus on email and the web (fidelitycharitable.org). This team sits within Marketing and reports to the VP of Marketing Technology. We are responsible for email campaigns, analytics, website publishing, A/B testing, website optimization, search strategy, and marketing technology. - We work in an agile manner with other members of the marketing team, designers, service delivery and technology teams. Purpose of RoleThe Associate Marketing Manager will create, quality check, and deploy outbound marketing emails and web content. You will also build and update web pages in the content management system and maintain the digital asset manager. You will be knowledgeable about web and email best practices, sharing that knowledge with the marketing team to help them achieve their goals. The Expertise You Have

• BA/BS degree is required.
• 1-2 years' experience in email marketing automation AND/OR website publishing.
• Email experience should include segmenting populations or lists, understand the difference between a B2B audience and a B2C audience, experience with one or more of the major email marketing platforms (Salesforce Marketing Cloud), knowledge of metrics such as inbox placement, deliverability, and sender reputation.
  • Web experience includes working in a content management system (Adobe Experience. Manager) creating pages, updating content, maintaining links, and SEO best practices.
  • Experience working within a project management tool (e.g., Adobe Workfront, JIRA).
  • Working in either a regulated environment and/or the non-profit space is a plus.
  • HTML and SQL knowledge a plus but not required. The Skills You Bring
    • You are detail-oriented and can take the initiative from start to finish with a keen eye on quality.
    • You have balanced multiple projects at once that required attention to detail and ability to prioritize effectively.
    • You love to learn new things and are inquisitive about the possibilities. Technology is fun.
    • You have a strong attention to detail and excellent verbal/written communication skills.
    • You are highly collaborative and enjoy working within a team and can work independently.
    • You have excellent interpersonal skills and the ability to build productive working relationships.
    • You are customer obsessed What you will do
      • Build emails in our email marketing platform
        • Work with marketing teams to plan, build, test, and deploy email.
        • Assign recipient and suppression lists
        • Associate the correct email template and ensure quality
        • Configure content tests (A/B, subject line, etc.)
        • Monitor post-deployment
        • Create and run automation rules and engagement studio programs to support marketing efforts, such as lead gen and nurture email programs
        • Track and manage tasks on a backlog of concurrent campaign projects
        • Publish web content
          • Build, edit, publish web pages in the content management system using existing components and templates. No HTML is needed, but it is helpful in troubleshooting.
          • Support website functionality testing after enhancements and prior to content launches.
          • Employ SEO best practices to ensure pages are optimized for organic search traffic. COVID work policySafety is our top priority. Once we can be together in person with fewer safety measures, this role will be moved to our dynamic working approach. You'll be spending some of your time onsite depending on the nature and needs of your role.Dynamic Working - Post PandemicOur aim is to combine the best of working offsite with coming together in person. For most teams this means a consistent balance of working from home and office that supports the needs of your role, experience level, and working style.Your success and growth is important to us, so you'll want to enjoy the benefits of coming together in person - face to face learning and training, quality time with your manager and teammates, building your career network, making friends, and taking full advantage of cultural and social experiences Fidelity provides for you.Company OverviewFidelity TalentSource is the in-house temporary staffing provider for Fidelity Investments, one of the largest and most diversified global financial services firms in the industry. We welcome individuals from all backgrounds, including technology and customer service, to fill assignments across Fidelity's U.S.-based regional and investor center locations. If you would like to experience Fidelity's supportive and collaborative culture while expanding your skill set and developing your professional network, consider a role with Fidelity TalentSource. Apply today at -.We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.Fidelity TalentSource will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, please contact our HR team at .Information about Fidelity InvestmentsAt Fidelity Investments, our customers are at the heart of everything we do. As a privately held company with a rich 75-year history, our mission has remained the same since our founding: to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients' money. For information about working at Fidelity, visit .Fidelity Investments and Fidelity TalentSource are equal opportunity employers.

Keywords: Fidelity TalentSource, Durham , Email and Web Publisher, IT / Software / Systems , Durham, North Carolina