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Email & Web Publisher

Company: Mindteck
Location: Durham
Posted on: June 23, 2022

Job Description:

The Email and Web Publisher will work with the Marketing team to create, quality check and deploy all outbound marketing emails. This individual will serve as a center of excellence for email and will ensure emails are delivered to the right people, at the right time and in accordance with their preferences. They will also be responsible for supervising and maintaining our Marketing email platform (Pardot) to ensure data sync, automated processes and general application performance is all in good order. This role will also aid with publishing content on the website through the CMS.

-BA/BS degree is required

1-2 years' experience in email marketing and automation

Segmenting populations or lists and understand the difference between a B2B audience and a B2C audience

Experience with one or more of the major email marketing platforms (Pardot, Salesforce Marketing Cloud)

Experience with Salesforce a plus

Knowledge of metrics such as inbox placement, deliverability and sender reputation

Knowledge of email compliance regulations such as CAN-SPAM

1-2 years' experience with website publishing using an enterprise content management system (Adobe Experience Manager)

Experience working within a project management tool (e.g., Adobe Workfront)

You have experience working in either a regulated environment and/or the non-profit space

HTML knowledge a plus but not required.

-Build emails in our email marketing platform

Work with marketing teams to plan, build, test, and deploy email, including:

Assign recipient and suppression lists

Create and link Salesforce campaigns to the email assets and send

Associate the correct email template and ensure quality

Configure content tests (A/B, subject line, etc.)

Monitor post-deployment

Supervise and run tasks on a backlog of concurrent campaign projects

Support marketing automation

Maintain list segmentation and build out new lists as needed

Import lists provided by internal partners

Build and run automation rules and engagement studio programs to support marketing efforts, such as lead gen and cultivate email programs

Support measurement -of campaigns

Build and maintain Salesforce campaigns that parents to broad Marketing critical initiatives

Configure sends to support A/B testing programs

Support measurement efforts with proactive recommendations on what to measure and strategies on how to measure effectively

Publish web content

Build web pages in the CMS using existing components and templates

Edit content in the CMS

Provide backup to other resources to help meet deadlines across email and website publishing.

While others say it, we do it: we care. - We have great people and we do great work. - Just as importantly, we have great relationships with an impressive clientele. Over 1,000 talented, diverse, and career-minded professionals are carving out their role and experiencing a good mix of challenges and opportunities - and we're rooting for them along the way, every day. For more, click:

Mindteck is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as a qualified individual with a disability, or any other trait protected by law.

Keywords: Mindteck, Durham , Email & Web Publisher, IT / Software / Systems , Durham, North Carolina

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