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Associate Manager -Content Planning & Insights

Company: The Association of International Certified Profess
Location: Durham
Posted on: May 19, 2019

Job Description:

About Us

Combining the strengths of the American Institute of CPAs and the Chartered Institute of Management Accountants, we empower the world's most highly-skilled accountants - CPAs and CGMA designation holders - with the knowledge, insight and foresight to meet today's demands and tomorrow's challenges.


We drive a dynamic accounting profession that works every day to build trust, create opportunity and grow prosperity worldwide.
Summary of Role
Serves

as key liaison between the Association's Magazines and Newsletters team and

Association's Content Studio function, which produces, distributes and stores high

quality content that supports a broad range of business needs. Key functions of

the role include identifying existing content suitable for use for other

business needs, collaborating cross-functionally on projects, and helping

foster data-driven decisions around content use.

Accountabilities

& Responsibilities


  • Work

    closely with members of the Magazines and Newsletters (MNL) team to build a

    comprehensive view of content created by the team.
  • Collaborate

    with account managers within Communications to pair suitable MNL content with

    other business needs, which may include marketing campaigns, online efforts,

    print, direct mail, events and conferences and promotions.
  • Ensure

    repurposed content meets content rights requirements.
  • Participate

    in planning sessions with internal clients to understand business requirements

    and present performance data when necessary.
  • Build

    dashboards and monitor KPIs on an ongoing basis, communicating results to key

    stakeholders.
  • Analyze

    large data sets and generate thoughtful, actionable reports.
  • Utilize

    content marketing platform to house content and manage projects.
  • Project

    manage editorial aspects of MNL sponsored content planning.
  • Develop

    content for magazines and newsletters that will also serve other business

    needs.
  • Work

    with manager to ensure message alignment and appropriate consideration of

    organizational sensitivities.
  • Communicate

    often, effectively and cross-functionally to ensure alignment and crisp

    execution
  • Perform

    other duties as assigned.

    Supervisory

    Responsibilities

    • None

      Knowledge, Skills &

      Abilities Required


      • Effective writing, editing and proofreading
      • Ability to set, manage and meet key performance indicators
      • Knowledge of content rights landscape, media environment and

        digital business models
      • Creative problem-solving skills
      • Commitment to quality
      • Ability to work on multiple projects simultaneously
      • Ability to translate complex technical information into

        user-friendly, compelling copy
      • Motivated, flexible and organized team player
      • Proficiency in Microsoft Word, Excel, Adobe Acrobat and Outlook
      • Previous experience with content management systems for storing,

        developing and publishing content
      • Because the client's work is deadline driven with firm dates that

        must be hit, weekend and evening hours may be required to meet schedules


        Required Experience, Qualifications & Education


        • 4-6 years' experience in data-driven content

          development and production, corporate communications and/or general marketing

          communications experience
        • College degree in business/marketing/communications or other

          content-creation oriented discipline


          Why work for us?At the Association, you are part of a global, diverse and talented group of colleagues. You have opportunities to innovate and collaborate in a leading organization that impacts individuals, businesses, the public interest and even national economies. You'll have opportunities to progress while enjoying an exciting work environment that supports and celebrates individual achievement, development and professional satisfaction. Together, we will lead the most influential body of professional accountants and create the future of the global accounting profession.

Keywords: The Association of International Certified Profess, Durham , Associate Manager -Content Planning & Insights, Executive , Durham, North Carolina

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