Email Marketing Manager

Company: Adecco
Location: Hillsborough
Posted on: August 6, 2022

Job Description:

Adecco Creative and Marketing is recruiting an Email Marketing Specialist for a national retailer. This company is unquestionably the most fun place to work! Who wouldn't want their emails to be seen by MILLIONS???
The Email Marketing Manager is responsible for developing and executing the email program for our triggered and transactional campaigns and responsible for the success of the Last Chance and Prospect groups. We're looking for a strong email marketing background with experience in high volume sending. Your knowledge of email execution/technology is secondary to the creative, offer driven focus we require. Extensive experience in email marketing is a must-have. Demonstrated supervision and training of employees essential to success in this position. Duties and Responsibilities - Manage all aspects of our triggered and transactional (T/T) email program: including but not limited to abandon cart, abandon browse, welcome series, birthday, order confirmation, shipping confirmation, and more.

• Manage the testing process through our email service provider.
• Responsible for analyzing email results metrics to improve conversion. - Develop and execute a strong testing strategy for continuous improvement of all triggered/transactional campaigns. - Forecast product to support email T/T offers. - Collaborate with a design team on creative execution of T/T offers. - Provide final approval on design/copy on T/T offers. - Supervision of the email team Last Chance & Prospect specialist positions.Provide leadership and clear expectations to the Specialists: v Identify and exploit our most responsive email segments through customer analysis.v Review email marketing segment offer calendars utilizing benchmark metrics.v Analyze email successes and failures, looking for opportunities for improvementv Work to minimize list decay and unsubscribes, while increasing the productivity of our email sends. - Develop, and execute a re-engagement series for optimum conversion of unengaged buyers.
  • Responsible for being current on all direct marketing and email marketing best practices, CAN-SPAM compliancy and applying that to direct marketing efforts.
  • Other email-related help within the Email Marketing channel as required. Qualifications
    • Bachelor's Degree or equivalent work experience
    • At least 4 years of Email Marketing experience required
    • History of working with a team preferred - Experience in supervising and training employees, to include organizing, prioritizing, and scheduling work assignments
      • Experience working with an email service provider platform required
      • Excellent time-management skills are a must in this high-volume environment
      • Proven analytical skills required
      • Proficiency in Microsoft Office Required
      • Must be detail-oriented
      • Positive attitude, self-motivated, creative individual preferred
      • Excellent writer and communicator (in both the written and verbal form). Working Conditions Position is in office setting. Upon successful completion of training, can transition to WFH 3 days per week. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Keywords: Adecco, Durham , Email Marketing Manager, Executive , Hillsborough, North Carolina