Email Marketing Manager
Company: Adecco
Location: Hillsborough
Posted on: August 6, 2022
Job Description:
Adecco Creative and Marketing is recruiting an Email Marketing
Specialist for a national retailer. This company is unquestionably
the most fun place to work! Who wouldn't want their emails to be
seen by MILLIONS???
The Email Marketing Manager is responsible for developing and
executing the email program for our triggered and transactional
campaigns and responsible for the success of the Last Chance and
Prospect groups. We're looking for a strong email marketing
background with experience in high volume sending. Your knowledge
of email execution/technology is secondary to the creative, offer
driven focus we require. Extensive experience in email marketing is
a must-have. Demonstrated supervision and training of employees
essential to success in this position. Duties and Responsibilities
- Manage all aspects of our triggered and transactional (T/T) email
program: including but not limited to abandon cart, abandon browse,
welcome series, birthday, order confirmation, shipping
confirmation, and more.
- Manage the testing process through our email service
provider.
- Responsible for analyzing email results metrics to improve
conversion. - Develop and execute a strong testing strategy for
continuous improvement of all triggered/transactional campaigns. -
Forecast product to support email T/T offers. - Collaborate with a
design team on creative execution of T/T offers. - Provide final
approval on design/copy on T/T offers. - Supervision of the email
team Last Chance & Prospect specialist positions.Provide leadership
and clear expectations to the Specialists: v Identify and exploit
our most responsive email segments through customer analysis.v
Review email marketing segment offer calendars utilizing benchmark
metrics.v Analyze email successes and failures, looking for
opportunities for improvementv Work to minimize list decay and
unsubscribes, while increasing the productivity of our email sends.
- Develop, and execute a re-engagement series for optimum
conversion of unengaged buyers.
- Responsible for being current on all direct marketing and email
marketing best practices, CAN-SPAM compliancy and applying that to
direct marketing efforts.
- Other email-related help within the Email Marketing channel as
required. Qualifications
- Bachelor's Degree or equivalent work experience
- At least 4 years of Email Marketing experience required
- History of working with a team preferred - Experience in
supervising and training employees, to include organizing,
prioritizing, and scheduling work assignments
- Experience working with an email service provider platform
required
- Excellent time-management skills are a must in this high-volume
environment
- Proven analytical skills required
- Proficiency in Microsoft Office Required
- Must be detail-oriented
- Positive attitude, self-motivated, creative individual
preferred
- Excellent writer and communicator (in both the written and
verbal form). Working Conditions Position is in office setting.
Upon successful completion of training, can transition to WFH 3
days per week. To perform this job successfully, an individual must
be able to perform each essential duty satisfactorily. The
requirements listed are representative of the knowledge, skill,
and/or ability required. Reasonable accommodations may be made to
enable individuals with disabilities to perform the essential
functions.
Keywords: Adecco, Durham , Email Marketing Manager, Executive , Hillsborough, North Carolina
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