Associate Director - Programmatic Services

Company: WPP PLC Global
Location: Durham
Posted on: June 24, 2022

Job Description:

Description Position at Xaxis ABOUT THE ROLE: As an Associate Director within the Account Services team, you will play a pivotal role in developing programmatic strategies to deliver on Xaxis' clients' business goals, while identifying and engaging growth opportunities. Your objective will be to manage existing key relationships with both agencies and clients. You will be providing expertise and guidance on complicated programmatic campaigns and managing existing business relationships in line with the execution of operational excellence and best practices. As a thought leader and strategic thinker, helping to evangelize a programmatic first approach within GroupM, your advertiser clients and the digital media ecosystem. Meeting regularly with team leads and senior executives from our agencies and industry partners to discuss our unique approach, apply key insights to address client business challenges, and identify new opportunities for joint success. You will be approachable and authoritative, able to engage all levels of agency management with conviction and poise. YOUR IMPACT: * This Xaxis role will be embedded into the Catalyst team servicing Hostess, National Geographic, and other direct clients.
* Lead programmatic voice and strategist for client teams, integrating programmatic into the client's media mix. Provide strategic input and advice in developing programmatic solutions to meet our agencies/clients' marketing goals
* Work autonomously, but operate with in a cross-channel team, integrating across search, social, and ecommerce specialists
* Proactive ideator, bringing new and innovative ideas for driving client results
* Strong communicator, experienced and comfortable taking the lead in client meetings
* Provide education on programmatic capabilities and solutions
* Developing cross-channel programmatic media plans including audio, display, CTV, in-game, DOOH, etc.
* Understanding of retail media and emerging online grocery display opportunities
* Support new business teams with RFP, thought leadership, and pitch support
* DSP partner expertise and knowledge
* Meet regularly with all levels of agency partners to identify and qualify business opportunities, evaluate Xaxis service levels, and establish and monitor KPIs and performance metrics of Xaxis-run campaigns
* Identify new business opportunities with existing agency clients
* Evaluate and develop talent of the staff on your assigned agency teams to maintain the highest level of service and expertise in our business
* Act as a mentor to our experienced and senior-level staff and help develop their leadership skills YOUR QUALIFICATIONS: * 4+ years' experience of building and leading an account management or client services function within an agency, network or ad tech company
* 6+ years' experience in the digital marketing/advertising industry with a deep understanding of digital marketing goals and best practices
* Prior experience of managing a team of at least 2-3 people
* Proven knowledge of audience profiles and online ad targeting, agency dynamics, industry technology, campaign pricing models and metrics
* Working knowledge of Business Intelligence operations and analytics' best practice within the programmatic landscape
* Experience with one or more ad servers or trading platforms preferred (Doubleclick Bid Manager, Xandr, The Trade Desk, Sizmek, Amazon)
* Excellent interpersonal and communication skills
* Exceptional presentation skills for all levels from 101 sessions to executive level summaries
* Significant organizational skills and ability to balance numerous timelines ABOUT XAXIS: Xaxis is The Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets, including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together. Xaxis

Keywords: WPP PLC Global, Durham , Associate Director - Programmatic Services, Executive , Durham, North Carolina