Associate Director - Programmatic Services
Company: WPP PLC Global
Location: Durham
Posted on: June 24, 2022
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Job Description:
Description Position at Xaxis ABOUT THE ROLE: As an Associate
Director within the Account Services team, you will play a pivotal
role in developing programmatic strategies to deliver on Xaxis'
clients' business goals, while identifying and engaging growth
opportunities. Your objective will be to manage existing key
relationships with both agencies and clients. You will be providing
expertise and guidance on complicated programmatic campaigns and
managing existing business relationships in line with the execution
of operational excellence and best practices. As a thought leader
and strategic thinker, helping to evangelize a programmatic first
approach within GroupM, your advertiser clients and the digital
media ecosystem. Meeting regularly with team leads and senior
executives from our agencies and industry partners to discuss our
unique approach, apply key insights to address client business
challenges, and identify new opportunities for joint success. You
will be approachable and authoritative, able to engage all levels
of agency management with conviction and poise. YOUR IMPACT: * This
Xaxis role will be embedded into the Catalyst team servicing
Hostess, National Geographic, and other direct clients.
* Lead programmatic voice and strategist for client teams,
integrating programmatic into the client's media mix. Provide
strategic input and advice in developing programmatic solutions to
meet our agencies/clients' marketing goals
* Work autonomously, but operate with in a cross-channel team,
integrating across search, social, and ecommerce specialists
* Proactive ideator, bringing new and innovative ideas for driving
client results
* Strong communicator, experienced and comfortable taking the lead
in client meetings
* Provide education on programmatic capabilities and solutions
* Developing cross-channel programmatic media plans including
audio, display, CTV, in-game, DOOH, etc.
* Understanding of retail media and emerging online grocery display
opportunities
* Support new business teams with RFP, thought leadership, and
pitch support
* DSP partner expertise and knowledge
* Meet regularly with all levels of agency partners to identify and
qualify business opportunities, evaluate Xaxis service levels, and
establish and monitor KPIs and performance metrics of Xaxis-run
campaigns
* Identify new business opportunities with existing agency
clients
* Evaluate and develop talent of the staff on your assigned agency
teams to maintain the highest level of service and expertise in our
business
* Act as a mentor to our experienced and senior-level staff and
help develop their leadership skills YOUR QUALIFICATIONS: * 4+
years' experience of building and leading an account management or
client services function within an agency, network or ad tech
company
* 6+ years' experience in the digital marketing/advertising
industry with a deep understanding of digital marketing goals and
best practices
* Prior experience of managing a team of at least 2-3 people
* Proven knowledge of audience profiles and online ad targeting,
agency dynamics, industry technology, campaign pricing models and
metrics
* Working knowledge of Business Intelligence operations and
analytics' best practice within the programmatic landscape
* Experience with one or more ad servers or trading platforms
preferred (Doubleclick Bid Manager, Xandr, The Trade Desk, Sizmek,
Amazon)
* Excellent interpersonal and communication skills
* Exceptional presentation skills for all levels from 101 sessions
to executive level summaries
* Significant organizational skills and ability to balance numerous
timelines ABOUT XAXIS: Xaxis is The Outcome Media Company. We
combine unique brand-safe media access, unrivalled programmatic
expertise, and 360-degree data with proprietary artificial
intelligence to help global brands achieve the outcomes they value
from their digital media investments. Xaxis offers managed
programmatic services in 47 markets, including North America,
Europe, Asia Pacific, Latin America, the Middle East, and Africa.
GroupM and all its affiliates embrace and celebrate diversity,
inclusivity, and equal opportunity. We are committed to building a
team that represents a variety of backgrounds, perspectives, and
skills. We are a worldwide media agency network that represents
global clients. The more inclusive we are, the greater work we can
create together. Xaxis
Keywords: WPP PLC Global, Durham , Associate Director - Programmatic Services, Executive , Durham, North Carolina
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