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Marketing Manager, Global Industries - Retail

Company: Cisco Systems, Inc.
Location: Durham
Posted on: February 23, 2021

Job Description:

Location: RTP, North Carolina, US Alternate Location remote, USA Area of Interest Marketing and Communications Job Type Professional *None Job Id 1318150 What You'll Do You'll focus on execution and content creation when it comes to developing key assets, crafting social marketing and blogs, omnichannel integration, and communications. You'll support the global retail vertical alongside the global sales motion. The role supports our overall goal to continue to establish Cisco as a leader in retail and to drive revenue in the key areas of opportunity. You'll deliver on key marketing initiatives for retail through content creation and distribution of content across channels, platforms, and events. In addition, you will assist in managing the digital and social platforms, both internally and externally, across both retail to drive robust, high-profile, real-time marketing activities for both verticals, ensuring alignment with key marketing priorities and activities. You'll support Cisco thought leadership by developing new blogs and social content for retail.
Who You'll Work WithYou will work closely with and support the Global Retail lead and execute against the content strategy with key assets and experiences focusing on the line-of-business decision-makers as a key audience and Cisco's overall value proposition across the portfolios to build new revenue streams and sales opportunities for Cisco.
Who You AreYou will have the ability for creative content creation and distribution of content across channels, platforms, and events. You have an understanding of digital and social platforms, high-profile, real-time marketing activities for retail, ensuring alignment with key marketing priorities and activities.-- You are a self-starter with a high level of creativity, attention to detail, and project management skills.-- You love using digital marketing vehicles and innovation, can own the development and creation of content that tells a compelling story, and can adjust content to multiple internal, external audiences and influencers, and measure effectiveness across the market. Our minimum requirements for this role:

  • Bachelor's required in marketing or related field (Masters Degree or MBA preferred) plus-- 5+ years of experience with content creation and go-to-market strategy and planning
  • Highly organized with outstanding project or program management skills
  • Strong writing skills with experience in online writing and social copy creation preferred
  • Experience with or knowledge of digital platforms, Microsoft Office suite programs, Webex Teams, Sharepoint, and Adobe creative suite
  • Experience or knowledge of content marketing and content creation
  • Able to work in a team environment while also working remotely
  • Industry knowledge with respect to the manufacturing vertical and manufacturing marketing strategies
  • Previous Cisco experience desiredWe will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or the interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Who We Are #WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference powering an inclusive future for all. We embrace digital and help our customers implement change in their digital businesses. Some may think we're "old" (36 years strong) and only about hardware, but we're also a software company. And a security company. We even invented an intuitive network that adapts, predicts, learns, and protects. No other company can do what we do - you can't put us in a box! But "Digital Transformation" is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.) Day to day, we focus on the give and take. We give our best, give our egos a break, and give of ourselves (because giving back is built into our DNA.) We take accountability, bold steps, and take the difference to heart. Because without diversity of thought and a dedication to equality for all, there is no moving forward. So, you have colorful hair? Don't care. Tattoos? Show off your ink. Like polka dots? That's cool. Pop culture geek? Many of us are. Passion for technology and world-changing? Be you, with us! Sign up to receive notifications of similar jobs Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.
    Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.

Keywords: Cisco Systems, Inc., Durham , Marketing Manager, Global Industries - Retail, Executive , Durham, North Carolina

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