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Brand Management Intern (MBA / Summer 2021)

Company: The Clorox Company
Location: Durham
Posted on: October 15, 2020

Job Description:

**Make your mark**

At Clorox, we build big brands that make everyday life better, every day. We value our differences, and challenge each other to think and act boldly. We try new things, succeed, fail and keep learning. We work hard, and have busy personal lives. And we're all able to make a positive impact - at Clorox, in our communities, and in the lives of millions of people who invite us into their homes. Make your mark and help us drive Good Growth - growth that is profitable, sustainable and responsible.

**Job Overview/Summary**

The Clorox Company Internship Program is a 10-week summer experience that runs from June through August. Interns are provided meaningful work assignments designed to provide perspective and practical work experience highlighting what you would do in a similar role following completion of your degree and working at the company on a regular, fulltime basis. Through the course of the summer, interns participate in:

- Formal, three-day orientation and program kick off with interns from all functions in California
- Peer-level mentorship and connection points with functional and company executives
- Community Engagement activity
- Soft-skills training and development exercises

**Key Responsibilities:**

Marketing Brand Management Internship

**Clorox Brand Management: **

Clorox Brand Management is a driving force in the development and marketplace success of each of our brands. As business managers, Clorox Brand teams are responsible for maximizing the volume and profitability of their respective brands.

Marketing is the growth engine of Clorox. We believe in creating winning ideas that constantly renew consumer value and energize our brands and businesses around the world. We believe consumers are at the center of everything we do, and our Brand Groups drive passion for the consumer and its translation to business results. As an AMM, you will be expected to be visionary leaders, to operate with a general management mindset, to focus on the creative and the original - in order to drive your business and brand with consumers.

As a member of a Brand Group, the Associate Marketing Manager has diverse responsibilities that include:

- Performing business analysis to strengthen the brand's integrated marketing program
- Developing and implementing marketing plans that contribute to brand volume and profit
- Initiating and analyzing market research to improve the brand's marketing efforts
- Participating in the development of effective advertising copy, media plans, and integrated marketing campaigns
- Coordinating package and product improvements that enhance the brand
- Developing, implementing and evaluating other strategic business building projects

**Management Training/Orientation Programs for MBAs:**

We believe in developing marketers who are equipped to build brands consumers love. This focus on people manifests itself in individualized development plans and on the job coaching, a growth culture focused on driving out waste and increasing agility, and rotations through roles that stretch and challenge individual capabilities (for example, Brand Marketers receive first-hand marketplace experience through working with our Clorox Sales organization). Our strong formal training program also means that new marketers are set up for success from day one at the company. Business management skills are specifically developed through an orientation to each of the company's functional areas, and training seminars in topics such as business analysis, forecasting, advertising, and interpersonal communication.

Key Skills, Abilities and Experience Required

**Core Competencies / Technical Skills:**

- Thought/People Leadership
- Consumer Insight and Judgment
- Critical Thinking and Decision Making
- Results Focus
- Collaborative Team Skills
- Communication

Keywords: The Clorox Company, Durham , Brand Management Intern (MBA / Summer 2021), Executive , Durham, North Carolina

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