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Global Product Manager, Blood Culture

Company: Biom--rieux
Location: Durham
Posted on: May 24, 2020

Job Description:

------------bioM--rieux Inc.

Global Product Manager, Blood Culture

bioMerieux has an opening for a Global Product Manager of Blood Culture Solutions in Durham, North Carolina.

The Global Product Manager is the business product expert in charge of the upstream marketing activities of the comprehensive Blood Culture range (instruments and reagents), in strong interaction with internal stakeholders (Program, R&D, Project, Medical Affairs, Manufacturing, Supply Chain, Purchasing, Customer Service). In his/her role, he/she develops and follows-up on the execution of the product Global Marketing Plan (GMP) and defines its mid- to long-term strategy and LifeCycle Management.

Main Accountabilities:



  • Define the mid to long term Blood Culture range marketing strategy by developing, adjusting and executing the Global Marketing Plan, based on Marketing-for-Impact (M4i) framework.

  • Centralize market knowledge on the blood culture business by analyzing the market, its growth drivers, the competitive field, and represent the Voice-of -Customer (VOC) in order to make sure the market knowledge is shared and integrated into new development/LCM and related activities by key stakeholders.
  • Contribute to Product LifeCycle Management in close collaboration with the Program, R&D, Project, Customer Service, Quality and Regional/Subsidiary teams, by translating VOC findings into customer benefits to drive relevant product requirements in the PPP, this for products improvement and/or new developments that ultimately deliver differentiated customer-centric solutions with sustainable profitability.
  • Support Go-to-Market (G2M) activities in performing the expected tasks as listed in the global G2M checklist, and being the voice the G2M team on the Project to ensure preparedness of the offer.

  • Provide communication directions aligned with the GMP to Sales Tools and Communication teams, to build differentiated product promise and communication plan that leverage our competitive advantage and maximize customer adoption/loyalty, this in alignment with Market Managers and Regions for delivering efficient promotional tools to support the commercial teams.
  • Co-lead KOL management activities through customers visits and contacts at international level, develop the KOL network and pools of advocates to support product evolution.
  • Act as a Blood Culture range champion with entrepreneur mindset to monitor product/service performance including sales figures, consolidated margin, growth and market shares evolution. Follow the implementation of the product/service strategy through KPIs provided by the team's Business Performance Manager (application of pricing guidance, product phase in/phase out, solution selling, win/loss ratio in tenders, distribution country analyses---).


    Qualifications:


    • Bachelor's Degree required, in Science and/or Business preferred. Post-graduate degree in Science and in Business/Marketing preferred.
    • At least 5 years' experience in Global Commercial (Sales and Marketing) functions with strong technical business acumen.
    • Excellent level of expertise in upstream product management with both technical & marketing-business expertise.
    • Capacity to articulate clear recommendations to upper management. Good analytical and communication skills, ability to take initiatives and demonstrate can-do attitude.
    • Ability to interact with cross-functional teams in a multi-cultural environment.
    • Ability to handle priorities and deliver commitments on time (result- and progress-oriented).
    • Experience in the clinical Microbiology field.

    • Knowledge of Blood Culture business in a clinical setting is strongly preferred.
    • Team spirit and strong customer orientation.


      bioM--rieux is an Equal Opportunity, Affirmative Action Employer. M/F/Vet/Disability/Sexual Orientation/Gender Identity/GINA

      Nearest Major Market: Durham

      Nearest Secondary Market: Raleigh

Keywords: Biom--rieux, Durham , Global Product Manager, Blood Culture, Executive , Durham, North Carolina

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