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Head of Pork Marketing

Company: Zoetis, Inc.
Location: Durham
Posted on: October 12, 2019

Job Description:


The Head of Pork Marketing is responsible for leading all Marketing efforts for in-line and new product launches of pharmaceutical and biologic brands and service offerings primarily targeted to customers in all parts of the Pork Industry. They will supervise a team of several marketing professionals and will be a member of the Pork Leadership Team. As a member of the Business Unit Leadership Team, this leader will engage in decisions that affect the Pork Business and may from time to time take on additional responsibilities for cross business functions and new business opportunities.

They will have proven leadership qualities to facilitate interactions among diverse teams, strong analytical skills, and demonstrated ability to be collaborative to develop marketing and business strategies including aligned execution. Responsibilities include leading the five-year rolling operating plan process across multiple functions that have input into the plan. They will also coordinate with Research and Commercial Development on lifecycle plans and strategies to ensure a robust pipeline of new products and line extensions. They will be responsible for the development and talent planning of colleagues within their reporting structure.

As a leader in the Pork Business, they will model Zoetis Values and Leader behaviors and communicates the importance of conducting business in a manner consistent with those values and behaviors.

Key Accountabilities:

Leading the Business

Drives the performance of P&L by ensuring key brand revenues, profit margins and expenses are optimally managed.

Develops and delivers the five-year strategic and financial operating plan for Pork.

Develops and executes the strategic marketing plan, segment plans and the associated brand plans for the vaccine, pharmaceuticals, value service offerings (data analytics, educational services) which will deliver performance expectations and drive company growth.

Collaborates with sales, technical, operations, and other cross functional teams to ensure complete alignment of business strategy and execution at customer level.

Collaborates with Business and Commercial Development to facilitate the acquisition and development of new market-focused, compounds and products/services.

Leads the brand and segment commercial lifecycle planning efforts to ensure new data and formulations, optimize lifecycle of existing brands, launch new products/services.

Acts, in all respects, in accordance with the Zoetis core beliefs of: our colleagues make the difference, always do the right thing, customer obsessed, run it like you own it, and One Zoetis.

Collaborates with fellow Leadership Team members of Pork and other business unit members to cultivate a culture of personal & professional growth where colleagues can clearly see the impact of their work on company success.

Leading People

Leads, coaches and develops a team of marketing colleagues responsible for all aspects of the Pork business marketing mix.

Coaches and directs the marketing team in developing comprehensive marketing objectives, strategies and plans; identifying and including key stakeholders throughout the process.

Assesses and coaches individual and team performance to exceed business goals.

Defines and provides ongoing development opportunities for marketing team.

Fosters an environment where coaching and feedback is open, ongoing and consistent.

Leverages talent and resources across the marketing team, across Business Unit and throughout Zoetis.

Maintains and continues to bring new talent into the marketing organization.


BS /BA and relevant experience required. MBA preferred.

10+ years of related experience and a proven record demonstrating increasing responsibilities and success in brand management, strategy development and communications.

High sense of urgency, coupled with a demonstrated ability to exercise good judgment and make sound decisions based on relevant info.

Strong financial analysis skills and proven ability to develop and manage budgets and expenses.

Experience working with cross-functional teams in developing and executing brand strategies, programs and tactics to achieve and surpass market share and revenue targets.

Demonstrated ability to lead colleagues, to be a both team player and coach.

Ability to organize, prioritize and oversee complex, cross-functional projects that require input from many internal and external stakeholders in a fast-paced, dynamic environment

Strong analytical thinking, attention to detail and problem-solving skills.

Strong oral, written and interpersonal communications skills; strong negotiation/persuasion and presentation skills.

Possesses in-depth knowledge and expertise in marketing disciplines; brand management; market research; communications strategy; customer insight; and marketing material development.

Strong IT skills (MS Office and ability to learn Zoetis systems).

Ability to interact with/influence Sr. Management and peers with confidence and conviction.

Leads change, having a substantial impact on the Business Unit.

Ability to travel to internal and external meetings, conventions, tradeshows, and customer interactions ( 30%).

Full time



Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of @zoetis.com . In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.

Keywords: Zoetis, Inc., Durham , Head of Pork Marketing, Advertising , Durham, North Carolina

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