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Content Writer

Company: GrowPath
Location: Durham
Posted on: August 16, 2019

Job Description:

GrowPath offers best-in-class legal intake, case management and analytics software. We are committed to innovating continuously to provide law firms a better, more efficient experience, as evidenced by our portfolio of 10+ patented features with more pending. We are seeking a dynamic Content Writer to take our company to new heights. Our perfect match possesses an investigative journalist mindset; we need someone that is always thinking of and creating new content that strategically aligns with our brand. Our Content Writer will work on a variety of client-facing projects, serving as a large driving force to help us gain new traction. This individual will also edit and review copy developed through other resources to ensure it matches with our overall direction. Responsibilities:--Owning our digital branding and company voiceWrite compelling, engaging content that supports marketing campaigns and other business goalsProvide insight and recommendations to improve our brand voice, generating ideas for campaigns and strategic directionDemonstrating a firm grasp of our value proposition and the needs of the buyer life cycleRefreshing content within existing blogs and articles to drive responseTailor writing to a variety of audiences through various means including but not limited to e-mails, case studies, blogs, web content, business letters, sales slicks, and moreCollaborate with larger marketing team by assisting in development and management of digital contentDeveloping relationships with outside influencers to inspire additional content that will expand and engage our target audienceManaging multiple projects and priorities in a fast-paced environment Other related responsibilities, as assigned. Requirements:--Bachelor's degree required; or equivalent combination of education and experience5+ years or more experience in copywriting marketing, copy operations, demand generation, and/or campaign management in the B2B spaceDemonstrated outstanding command of the English language; ability to write and edit at an extremely high professional levelRock-solid writing and output with demonstrated knowledge of proper business grammar, syntax, and styleThe ability to work independently, without a high level of supervisionAn understanding of how content works with design; and the ability to modify personal style to meet the needs of the businessStrong understanding of B2B software space and essential content needsExcellent proofreading skillsProficient in Microsoft Office Suite, Slack, and Google toolsExperience within the legal and/or legal technology field is preferred, but not required This role is the perfect fit for someone that wants to "sink their teeth" into all areas of marketing content, eventually growing into a Content Manager role within our organization. If this position excites you, please email your resume, optional cover letter, and salary requirements to to be considered.

Keywords: GrowPath, Durham , Content Writer, Advertising , Durham, North Carolina

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