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Head Of Marketing

Company: GrowPath
Location: Durham
Posted on: June 15, 2019

Job Description:

PLEASE NOTE: We are unable to provide relocation assistance for this position. Local candidates within the RDU market are preferred. Creative teams and brilliant legal minds achieve incredible results. Are you strategic, yet creative? Can you find a needle in a haystack? Does finding new ways to drive qualified leads keep you up at night? We are GrowPath. We offer best-in-class legal intake, case management software and business analytics software. GrowPath is committed to innovating continuously to provide law firms a better, more efficient experience, as evidenced by our portfolio of 10 patented features with 12 more pending. We are looking for a Head of Marketing to help us tell the world about it. Responsibilities:Generate quality sales leads and tailor software as a service (SaaS) marketing effortsServe as a key member of management teamConduct market, competitive and user research as necessaryPlan and execute inbound and outbound marketing campaigns - including PPC, digital ads, and e-mail with creative teamsIdentify and build strategic relationships with key industry influencersTrack analytics to measure the effectiveness of campaignsContinually improve marketing performance through experimentation and A/B testingRepresent GrowPath at trade shows and industry events Qualifications:Minimum of 7 years of marketing experience in a role similar to the listed responsibilitiesExperience working in data and analytics, with a focus on testing and experimentationDemonstrates the ability to manage numerous competing projectsCan effectively allocate budget to optimize channelsExperience marketing B2B SaaS technology, ideally to the legal industryHas a sense of aesthetics, and a love for great copy and compelling communicationUnderstands key areas of digital marketing - SEO, social media, multimedia content and email marketing, PPC, and SEMIs passionate about staying up-to-date with the latest trends and marketing best practices Excited? Please reply to with your updated resume, including phone number and email address, and a cover letter detailing your interest in the position. We offer a competitive benefits package and a beautiful work environment located on the American Tobacco Campus in downtown Durham. Salary is determined based on experience.

Keywords: GrowPath, Durham , Head Of Marketing, Advertising , Durham, North Carolina

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