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Burts Bees Social Media Maker

Company: The Clorox Company
Location: Durham
Posted on: January 13, 2019

Job Description:

The Electro Social Media Maker is the primary creator of Burt's Bees social content. You will partner with the Brand Engagement team to turn their strategies into posts for Burt's Bees followers and fans. You'll help concept social media campaigns, ideas for posts, shoot, design, record, and write content for one of the most beloved natural brands in the world. We are looking for a designer by trade with experience (personal and professional) on several social platforms. The Social Media Maker is part of the creative department and collaborates with a team of design, copy, and project management pros. If you're social savvy, have design chops, and a passion for natural-lifestyle products, Electro and Burt's Bees would like to hear from you! Please share a link to your portfolio along with your resume. Make your mark. At Clorox, we build big brands that make everyday life better, every day. We value our differences, and challenge each other to think and act boldly. We try new things, succeed, fail and keep learning. We work hard, and have busy personal lives. And we're all able to make a positive impact -- at Clorox, in our communities, and in the lives of millions of people who invite us into their homes. Make your mark and help us drive Good Growth -- growth that is profitable, sustainable and responsible. Key Responsibilities * Social Media Creation: * Make posts, pins, stories, and more for Burt's Bees. Content is created daily in and around the office. You bring the talent; we'll provide the inspiration, equipment, and stories. You will concept, design, write, shoot, and post. You'll play a lead role helping us develop and maintain the Burt's Bees visual/verbal voice, personality, and overall brand consistency in social. * Collaborate: * As a member of the Electro Creative Team, you will sit with a team that handles design, copy, and project management. You will collaborate with all of them as needed for your social projects. You'll also play a key role to help ensure the brand is cohesive across the entire brand experience. This includes sharing/leveraging assets, ensuring creative connectivity between vehicles. * Strategy & Analytics: * This job is a little left-brain too. You'll receive measurements regarding performance, likes, shares, etc. In partnership with our analytics and Brand Engagement teams, your "creative briefs" will be ongoing input about post performance, trends, and other social media data. This input will help you optimize the creative. * Organizational: * Manage workflow according to schedules and timelines. Minimum Qualifications: * Years and Types of Experience * 8 or more years experience in marketing with social media and in-house experience. * A proven track record developing creative ideas and designs for well-known brands. * A portfolio showcasing original, creative social media work. * Skills and Abilities * Photography skills (iPhone, DSLR, lighting, framing) * Video skills. You know how to capture video using an iPhone or DSLR and can use basic editing apps. * Design, social media, writing, and content-creation skills. * Thorough knowledge of social media channels and best practices of different platforms, especially Instagram, Pinterest, and Facebook. * Expertise in Adobe CS (Mac OS X environment). * Experience with content creation apps such as Adobe Spark Post and Spark Video. * Knowledge of all forms of content styles, file types, and how to create them (GIF, boomerangs, cinemagraphs, stills, video, light stop-motion, etc.). * An impeccable eye for brand standards, design aesthetics, and quality. * Thorough knowledge of social media channels and best practices of different platforms, especially Instagram, Pinterest, and Facebook. * Strategic mind that can synthesize analytics and data into creative ideas. * Endlessly curious about finding new stories. * Passionate about natural products and natural lifestyle brands. * A fearless collaborator. Comfortable working in a creative workshop environment and working with colleagues to develop stories. * Education Level/Degree * BFA or MFA in Design or equivalent training in graphic design, advertising, and content creation (e.g. blogging, social influencer, etc) Preferred Qualifications: * Personal care and/or cosmetics experience preferred (agency or in house). * Experience with natural lifestyle category (brands or personal projects)? * Experience with multi-channel campaigns (print + digital + content + experiential). * Some digital experience with UX, mobile, and UI design is a plus. * Graphic design skills in print and digital. * Copywriting for social media. * Motion graphics. More about Electro Creative Workshop, our in-house agency Made with Electricity. It said so right there on the very first Clorox bottle. Before we were The Clorox Company, we were The Electro Alkaline Company. Electricity is the spark that has always powered and inspired us. It's in our DNA. With the sparks of electric energy that come from bold ideas and creative craftspeople, we are The Electro Creative Workshop, The Clorox Company's secret weapon in-house agency. We passionately craft the stories of Clorox's iconic brands through electrifying creativity and a crew of designers, artists, writers, developers, strategists, producers, project managers, account directors, photographers, videographers....truth be told each and every one of us is a maker and storyteller at heart, so if you are one too, read on. More about Clorox The Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products with 8,700 employees worldwide and fiscal year 2017 sales of $6 billion. In addition to our namesake bleach and cleaning products, we market some of the most trusted and recognized consumer brand names, including: * Brita? water-filtration products * Burt's Bees? natural personal care products * Fresh Step? cat litter * Glad? bags, wraps and containers * Hidden Valley? dressings and sauces * Kingsford? charcoal * Liquid Plumr? clog removers * Pine-Sol? cleaners * RenewLife? digestive health products * Rainbow Light?, Natural Vitality?, Neocell? and Stop Aging Now? dietary supplements * Professional services: Clorox Healthcare? and Clorox Commercial Solutions? More than 80% of our sales are generated from brands that hold the No. 1 or No. 2 market share positions in their categories. Making a positive impact Clorox is a signatory of the United Nations Global Compact, a community of global leaders committed to sustainability. We've been broadly recognized for our corporate responsibility efforts, most notably being named to the Drucker Institute's 2017 Management Top 250 list, The Just 100: America's Top Corporate Citizens list, CR Magazine's 2018 Best Corporate Citizens list and the first sector-neutral Bloomberg Gender Equality Index in 2018. We also support our communities, and, in FY2017, contributed $11 million in combined cash grants, product donations and cause marketing. The Clorox Company and its subsidiaries is an EEO/AA/Protected Veteran/Disabled/LGBT employer.SDL2017

Keywords: The Clorox Company, Durham , Burts Bees Social Media Maker, Advertising , Durham, North Carolina

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