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Senior Salesforce Marketing Cloud Developer

Company: Fidelity Corp
Location: Durham
Posted on: April 1, 2024

Job Description:

Job Description: The Role As Sr. Email Developer, you will work as an integral member of the Message Execution Center team that develops, supports, maintains, and distributes email messages to employers, prospects, and benefit plan participants on behalf of Fidelity's Workplace Investing (WI) business unit. You will be responsible for the development, support, maintenance, and deployment of dynamically composed, personalized, electronic communications (email, SMS, and/or microsites) in partnership with a wide range of internal message sponsors, including marketing and product owners. You will also be responsible for working with partners to understand their objectives, consult on team and platform capabilities, develop their content primarily in Salesforce Marketing Cloud, and ensure the timely, flawless delivery of marketing, service and regulatory communications to WI customers.

  • Design, develop and maintain dynamic email wireframes, content, and landing zones
  • Define email framework, digital content assets and reusable objects to build, deploy, and update digital content
  • Audit and perform quality assurance on electronic communications to ensure flawless delivery, including peer and team design reviews
  • Support and monitor email communications in production, troubleshoot technical issues, and make modifications as necessary to ensure communication accuracy
  • Partner with other teams to introduce and operationalize new capabilities (e.g. Journey Builder, Content Builder, and SMS messaging); Act as a champion of new capabilities within the team
  • Contribute to and lead end-to-end content development process improvements, establish standard methodologies, create and update documentation, and maintain content libraries
  • Test, optimize and debug email content for deliverability and rendering using Validity/Everest tool
  • Train and mentor junior associates, and act as a primary point-of-contact and subject matter authority for internal partners
  • Set expectations and raise issues around scope, schedule, and quality
  • Stay in tune with the latest Salesforce technology updates, changes, community, and roadmap(s) The Expertise and Skills You Bring
    • Ability to build and direct semantic, modular front-end code design that employs current standard processes
    • Expert in HTML, CSS, JavaScript, AmpScript, and Adobe Creative Cloud
    • Deep experience with Salesforce Marketing Cloud and other marketing automation platforms
    • Attention to detail (emphasis on quality a must)
    • Ability to understand system architecture and platform capabilities
    • Ability to analyze sophisticated problems and devise creative, but practical solutions
    • Excellent social skills, including the ability to work across the organization, interact at all levels, and tailor communications to each audience
    • Strong active listening skills to ensure understanding of, and alignment with, customer objectives
    • Motivated to meet tight program timelines
    • Have a track record of establishing and operationalizing new capabilities
    • Ability and desire to be part of a fast-paced environment with changing projects and priorities
    • Experience with web service integration (REST/SOAP)
    • Understand the dynamic flow of data and how to connect it to content via various pathways (direct Data Extension, Data Extension lookups, etc.) The Team We deliver customer messaging for the Communications & Education organization, which is within the operations team of the WI business unit. This team provides targeting, distribution, and support services for over 75% of the communications generated by WI, including annual volumes approaching 900 million emails, 40 million direct mail pieces, and 1 million leads for outbound calls. We collaborate with internal message sponsors and delivery teams to ensure efficient, accurate, timely delivery of marketing, service, and regulatory communications that drive high-quality customer experiences across multiple WI product lines. The base salary range for this position is $81,000-$137,000 per year. -Placement in the range will vary based on job responsibilities and scope, geographic location, candidate's relevant experience, and other factors. Base salary is only part of the total compensation package. Depending on the position and eligibility requirements, the offer package may also include bonus or other variable compensation. - - We offer a wide range of benefits to meet your evolving needs and help you live your best life at work and at home. -These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career. -Note, the application window closes when the position is filled or unposted. Certifications: Category: Marketing

Keywords: Fidelity Corp, Durham , Senior Salesforce Marketing Cloud Developer, Advertising , Durham, North Carolina

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