Senior Director of Strategic Marketing, Reproductive Health

Company: Labcorp
Location: Durham
Posted on: November 19, 2023

Job Description:

The Senior Director of Strategic Marketing is responsible for leading a team of product managers and responsible for developing and executing the overall reproductive health & genetics marketing strategy. The successful candidate will serve as a key member of the Marketing Extended Leadership team, relevant Business & Technical teams and serve as a strategic commercial partner to the business unit and sales teams as well as the scientific, clinical and R&D teams. This position requires a seasoned marketing professional and people leader with a deep understanding of marketing principles, strategies, and tactics, as well as experience leading and managing commercial teams. Experience with reproductive health or genetics is a strong plus for this role. The Senior Director of Strategic Marketing reports to the Head of General Medicine, Women s Health & Genetics marketing.Responsibilities

• Develop and execute marketing plans that achieve business objectives across multiple channels and audiences
• Oversee the development of creative assets, messaging, and positioning in alignment with brand guidelines, strategy and business objectives
• Budgetary stewardship for all marketing initiatives and work with Customer Marketing Director Finance and Market Insights team to track ROI and conversion rates or other business KPIs in order to
• Work closely with market research to understand customer beliefs, needs, preferences, and trends, developing insights that inform marketing strategies and tactics
• Lead team to develop strategic go-to-market plans for screening and diagnostic tests and solutions
• Work with sales leadership to create demand generation programs that drive pipeline growth
• Deliver high-quality results on time and within budget, leading and inspiring your team to do so also
• Lead a team of marketing professionals, providing guidance, mentorship, and career development operate with a Growth Mindset
• Keep abreast of industry trends and best practices, sharing knowledge with the team and applying learnings to improve performance
• Develop and maintain relationships with key stakeholders across the organization, representing Women s Health, Genetics and Marketing across the enterprise
• Develop marketing strategies that align with the company s overall objectives, including creating product or service offerings that meet assigned customer needs
• Develop and implementing long-term strategies for growing brand awareness and increasing market share
• Oversee all stages of the product development process from concept to production, by leading product managers and working cross functionally with other departments
• Collaborate with other department leaders to ensure marketing initiatives are aligned with overall business and scientific strategy.
• Oversee the creation of all marketing materials, including advertising, sales collateral, and digital content for Reproductive Health & Genetics
• Work with customer marketing/marcomm leads to provide strategic input for execution of marketing campaigns across multiple channels, including social media, email, and traditional advertising.
• Excellent strategic thinking and problem-solving abilities.
• Follow through on commitments, and be accountable for your actions and decisions.
• Adaptability - being able to adjust to changes in the workplace, including changes in priorities, procedures, and technology.
• Big-picture thinking: Being able to see the broader context and understand how individual decisions impact the organization as a whole.
• Analytical thinking: Being able to gather and analyze data, identify trends, and draw meaningful insights.
• Sound decision-making: Being able to evaluate different options, weigh the pros and cons, and make informed decisions based on available information.
• Risk management: Being able to identify potential risks and develop strategies to mitigate them.
• Goal-oriented thinking: Being able to set clear goals and develop actionable plans to achieve them.
• Communication skills: Being able to communicate complex ideas and strategies clearly and effectively to others in the organization.Required Skills and Qualifications
  • 10+ years experience developing and executing marketing strategy
  • 3-5 years in leadership roles with direct reports
  • Strong analytical skills and experience using data to inform marketing decisions
  • Excellent written and verbal communication skills, including to senior executives
  • Demonstrated leadership, including influencing without authority
  • Operates with a growth mindset and navigates ambiguity with curiosity and a solution-oriented approach
  • Education: Bachelor's degree in marketing, sales, business administration, or a related field. A master's degree is preferred.Preferred Skills and Qualifications
    • Professional experience in genetics or reproductive health
    • Work experience in diagnostics and/or experience working in the healthcare industry
    • Prior market research, marketing communications, marketing operations or agency experience
    • Experience with demand generation or sales
    • Proven project management experience
    • Budget development and oversight experienceLabcorp is proud to be an Equal Opportunity Employer:As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. We encourage all to apply.For more information about how we collect and store your personal data, please see our Privacy Statement. Associated topics: demand generation, facebook, festival, government, hospital, marketplace, public, regulatory, relationship, solicitation

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