Marketing Automation

Company: LabCorp
Location: Durham
Posted on: November 19, 2023

Job Description:

We're looking for a Marketing Automation Manager with at least 5-7 years of experience to join our Digital Channels and Platforms team. You will oversee both of our B2B and B2C marketing automation teams and platforms (Eloqua and Salesforce Marketing Cloud).
This position will partner with marketing and sales teams to improve our outreach engagement and increase leads and conversion rates. He/ she will lead stakeholders and marketers in the use of marketing automation and how to best take advantage of unique features and capabilities in the platforms. They will arrange team and cross-functional training and identify improvements in how we work to cross collaborate. Additionally, this role will report on our campaign and marketing automation efforts and develop insights and takeaways to share broadly.
The role will oversee a pipeline of projects and activities and ensure the team is positioned to deliver. He/ she will work with the platform specialists on enhancements and integrations as needed and manage migration efforts. They will have an understanding of omni-channel campaigns and experiences and the role marketing automation plays in that. They will also have a good understanding of lead generation and email marketing best practices to provide guidance to the marketing teams.
Other tasks include meeting with stakeholders, content developers, designers, and the rest of the marketing team to discuss campaign plans and identify their marketing automation needs, conducting split or multivariate testing to maximize conversions, and having a plan to educate the marketing team on these automation tools.
The ideal candidate must demonstrate strong and clear communication, problem-solving skills and be able to interpret data and derive insights. Experience managing global teams required.
Responsibilities

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  Supervise two marketing automation teams comprised of campaign and admin specialists - B2B and B2C
  
  
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  Oversee the automation of our marketing campaigns and workflows
  
  
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  Ensure of proper compliance related to local, national and international laws such as GDPR and CAN-SPAM laws.
  
  
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  Collaborate with the IT team and external partners for continued success with our marketing automation platforms
  
  
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  Monitor the progress of our marketing campaigns by analyzing data, developing performance reports, and suggesting areas for improvement
  
  
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  Work closely with the marketing team and stakeholders to come up with effective marketing strategies. Serve as a go-to SME on best practices.
  
  
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  Arrange training for the marketing automation teams and marketing partners
  
  
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  Manage a pipeline of projects and technical migrations and integrations alongside internal and external partners
  
  
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  Provide best practice guidance to the team and stakeholders on lead generation and email marketing
  
  
  Requirements
  
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    5 years of experience as a Marketing Automation Manager for either Eloqua or Salesforce Marketing Cloud
    
    
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    3+ years' experience managing high performing teams
    
    
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    Served as a Campaign specialist in either SFCMC or Eloqua for 3+ years
    
    
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    Certifications in Eloqua or SFMC required
    
    
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    Bachelor's degree in Marketing, Computer Science, or Business
    
    
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    Proficiency in marketing automation tools
    
    
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    Both SFMC and Eloqua experience a plus
    
    
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    Proficiency in email marketing
    
    
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    Extensive knowledge of market research and user experience research methods, such as A/B testing and multivariate statistics
    
    
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    Strong analytical skills and problem-solving attitude
    
    
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    Excellent verbal, written and communication skills
    
    
    Labcorp is proud to be an Equal Opportunity Employer:
    As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. We encourage all to apply.
    For more information about how we collect and store your personal data, please see our Privacy Statement (https://www.labcorp.com/hipaa-privacy/web-privacy-policy) .

Keywords: LabCorp, Durham , Marketing Automation, Advertising , Durham, North Carolina