Marketing Automation
Company: LabCorp
Location: Durham
Posted on: November 19, 2023
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Job Description:
We're looking for a Marketing Automation Manager with at least
5-7 years of experience to join our Digital Channels and Platforms
team. You will oversee both of our B2B and B2C marketing automation
teams and platforms (Eloqua and Salesforce Marketing Cloud).
This position will partner with marketing and sales teams to
improve our outreach engagement and increase leads and conversion
rates. He/ she will lead stakeholders and marketers in the use of
marketing automation and how to best take advantage of unique
features and capabilities in the platforms. They will arrange team
and cross-functional training and identify improvements in how we
work to cross collaborate. Additionally, this role will report on
our campaign and marketing automation efforts and develop insights
and takeaways to share broadly.
The role will oversee a pipeline of projects and activities and
ensure the team is positioned to deliver. He/ she will work with
the platform specialists on enhancements and integrations as needed
and manage migration efforts. They will have an understanding of
omni-channel campaigns and experiences and the role marketing
automation plays in that. They will also have a good understanding
of lead generation and email marketing best practices to provide
guidance to the marketing teams.
Other tasks include meeting with stakeholders, content developers,
designers, and the rest of the marketing team to discuss campaign
plans and identify their marketing automation needs, conducting
split or multivariate testing to maximize conversions, and having a
plan to educate the marketing team on these automation tools.
The ideal candidate must demonstrate strong and clear
communication, problem-solving skills and be able to interpret data
and derive insights. Experience managing global teams required.
Responsibilities
Supervise two marketing automation teams comprised of campaign and
admin specialists - B2B and B2C
Oversee the automation of our marketing campaigns and workflows
Ensure of proper compliance related to local, national and
international laws such as GDPR and CAN-SPAM laws.
Collaborate with the IT team and external partners for continued
success with our marketing automation platforms
Monitor the progress of our marketing campaigns by analyzing data,
developing performance reports, and suggesting areas for
improvement
Work closely with the marketing team and stakeholders to come up
with effective marketing strategies. Serve as a go-to SME on best
practices.
Arrange training for the marketing automation teams and marketing
partners
Manage a pipeline of projects and technical migrations and
integrations alongside internal and external partners
Provide best practice guidance to the team and stakeholders on lead
generation and email marketing
Requirements
5 years of experience as a Marketing Automation Manager for either
Eloqua or Salesforce Marketing Cloud
3+ years' experience managing high performing teams
Served as a Campaign specialist in either SFCMC or Eloqua for 3+
years
Certifications in Eloqua or SFMC required
Bachelor's degree in Marketing, Computer Science, or Business
Proficiency in marketing automation tools
Both SFMC and Eloqua experience a plus
Proficiency in email marketing
Extensive knowledge of market research and user experience research
methods, such as A/B testing and multivariate statistics
Strong analytical skills and problem-solving attitude
Excellent verbal, written and communication skills
Labcorp is proud to be an Equal Opportunity Employer:
As an EOE/AA employer, Labcorp strives for diversity and inclusion
in the workforce and does not tolerate harassment or discrimination
of any kind. We make employment decisions based on the needs of our
business and the qualifications of the individual and do not
discriminate based upon race, religion, color, national origin,
gender (including pregnancy or other medical conditions/needs),
family or parental status, marital, civil union or domestic
partnership status, sexual orientation, gender identity, gender
expression, personal appearance, age, veteran status, disability,
genetic information, or any other legally protected characteristic.
We encourage all to apply.
For more information about how we collect and store your personal
data, please see our Privacy Statement
(https://www.labcorp.com/hipaa-privacy/web-privacy-policy) .
Keywords: LabCorp, Durham , Marketing Automation, Advertising , Durham, North Carolina
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