Head of Poultry Marketing
Posted on: March 20, 2023
States considered: NC
The Head of Poultry Marketing is responsible for leading all marketing efforts for in-line and new product launches of pharmaceutical and biologic brands and service offerings primarily targeted to Corporate key customers in all segments of the Poultry industry. They will supervise a team of several marketing professionals and will be a member of Poultry Leadership Team. In addition, they will have responsibility for key therapeutic areas of the business unit's sales and have operating expense and profit and loss (P&L) financial responsibility for the Poultry brands. As a member of the Poultry Leadership Team, this leader will engage in decisions that affect the entire U.S. and Global Poultry Business and may from time to time take on additional responsibilities for cross business functions and new business opportunities.
The Head of Poultry Marketing will have proven leadership qualities to facilitate interactions among diverse teams, strong analytical skills, and demonstrated ability to be collaborative to develop marketing and business strategies including aligned execution across sales and technical service colleagues and platforms. Responsibilities include overseeing the development and implementation of marketing, business and brand strategies and leading the three-year rolling operating plan process and new launch planning for new product brands and services relative to the segments. They will also coordinate with Research and Commercial Development on lifecycle plans and strategies to ensure a robust pipeline of new products and line extensions. Also, leading the growth, development, coordination and execution of our digital data analytics platform to continue to gain predictive customer insights, brand prediction/preference analytics and outcomes research for key corporate poultry customers. Have responsibility for the development and talent planning of colleagues within their reporting structure. Needs to have or develop relationships with key stakeholders within the Poultry industry.
As a leader in the Poultry organization, they model Zoetis' Values and Leader Behaviors and communicate the importance of conducting business in a manner consistent with those values and behaviors.
Leading the Business
DESIRED QUALIFICATIONS & EXPERIENCE:
States considered: NC
Keywords: Zoetis, Durham , Head of Poultry Marketing, Advertising , Durham, North Carolina
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