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Head of Poultry Marketing

Company: Zoetis
Location: Durham
Posted on: March 20, 2023

Job Description:

States considered: NC

Role Description

The Head of Poultry Marketing is responsible for leading all marketing efforts for in-line and new product launches of pharmaceutical and biologic brands and service offerings primarily targeted to Corporate key customers in all segments of the Poultry industry. They will supervise a team of several marketing professionals and will be a member of Poultry Leadership Team. In addition, they will have responsibility for key therapeutic areas of the business unit's sales and have operating expense and profit and loss (P&L) financial responsibility for the Poultry brands. As a member of the Poultry Leadership Team, this leader will engage in decisions that affect the entire U.S. and Global Poultry Business and may from time to time take on additional responsibilities for cross business functions and new business opportunities.

The Head of Poultry Marketing will have proven leadership qualities to facilitate interactions among diverse teams, strong analytical skills, and demonstrated ability to be collaborative to develop marketing and business strategies including aligned execution across sales and technical service colleagues and platforms. Responsibilities include overseeing the development and implementation of marketing, business and brand strategies and leading the three-year rolling operating plan process and new launch planning for new product brands and services relative to the segments. They will also coordinate with Research and Commercial Development on lifecycle plans and strategies to ensure a robust pipeline of new products and line extensions. Also, leading the growth, development, coordination and execution of our digital data analytics platform to continue to gain predictive customer insights, brand prediction/preference analytics and outcomes research for key corporate poultry customers. Have responsibility for the development and talent planning of colleagues within their reporting structure. Needs to have or develop relationships with key stakeholders within the Poultry industry.

As a leader in the Poultry organization, they model Zoetis' Values and Leader Behaviors and communicate the importance of conducting business in a manner consistent with those values and behaviors.

Key Accountabilities:

Leading the Business

  • Acts, in all respects, in accordance with the Zoetis Core Beliefs of our colleagues make the difference, always do the right thing, customer obsessed, run it like you own it, and One Zoetis.
  • Collaborates with fellow Leadership Team members of Poultry and other business unit members across Zoetis to cultivate a culture of personal and professional growth where colleagues can clearly see the impact of their work on company success.
  • Drives the performance of the P&L by ensuring key brand revenues, profit margins and expenses are optimally managed.
  • Develops and delivers the three-year strategic and financial operating plan Poultry.
  • Develops and executes the strategic marketing plan, segment plans and the associated brand plans for the vaccine, pharmaceuticals, service offerings, bio-devices and automation (data offerings, educational services) which will deliver performance expectations and drive company growth.
  • Communicates to and collaborates with all parts of sales, technical and commercial operations as well as support centers of excellence to ensure complete alignment of business strategy and execution at customer level.
  • Collaborates with Business and Commercial Development to facilitate the acquisition and development of new market-focused, compounds and products/services.
  • Leads the brand and segment commercial lifecycle planning efforts to ensure new data and formulations, optimize lifecycle of existing brands, launch new products/services.Leading People

    • Leads, coaches and develops a team of marketing colleagues responsible for all aspects of the Poultry business' marketing mix.
    • Coaches and directs Marketing colleagues in developing comprehensive marketing objectives, strategies and plans and in identifying and including key stakeholders throughout the process.
    • Assesses and coaches individual and team performance to exceed business goals.
    • Defines and provides ongoing developmental opportunities for marketing team
      • Fosters an environment where coaching and feedback is open, ongoing and consistent.
      • Communicates, leads and collaborates a culture of Diversity and Inclusion within the marketing team and across Zoetis.
      • Leverages talent and resources across the marketing team, across Business Unit and throughout Zoetis.
      • Maintains and continues to bring new talent into the marketing organization.


        • BS /BA and relevant experience required. MBA preferred.
        • 12+ years of related experience and a proven record demonstrating increasing responsibilities and success in brand management, strategy development and communications.
        • High sense of urgency, coupled with a demonstrated ability to exercise good judgment and make sound decisions based on relevant info.
        • Strong financial analysis skills and proven ability to develop and manage budgets and expenses.
        • Experience working with cross-functional teams in developing and executing brand strategies, programs and tactics to achieve and surpass market share and revenue targets.
        • Demonstrated ability to lead colleagues, to be a both team player and coach.
        • Ability to organize, prioritize and oversee complex, cross-functional projects that require input from many internal and external stakeholders in a fast-paced, dynamic environment
        • Strong analytical thinking, attention to detail and problem-solving skills.
        • Strong oral, written and interpersonal communications skills; strong negotiation/persuasion and presentation skills.
        • Possesses in-depth knowledge and expertise in marketing disciplines; brand management; market research; communications strategy; customer insight; and marketing material development.
        • Strong IT skills (MS Office and ability to learn Zoetis systems).
        • Ability to interact with/influence Senior Management and peers with confidence and conviction.
        • Leads change, having a substantial impact on the Business Unit.
        • Ability to travel to internal and external meetings, conventions, tradeshows, and customer interactions (> 30%).
        • Preferred location is Durham, NC, but the role can potentially be located in the Delmarva region, the Midwest, the Southeast or the Southwest. Travel to Durham HQ is required at least twice a month.

Keywords: Zoetis, Durham , Head of Poultry Marketing, Advertising , Durham, North Carolina

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