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U.S. Poultry Marketing Manager - BioDevices

Company: Zoetis
Location: Durham
Posted on: March 20, 2023

Job Description:


This role will be a member of the marketing team for the US Poultry Business Unit at Zoetis. Reports to the Head of U.S. Poultry Marketing, with responsibility managing the Bio-Device & Managed Services portfolio. The incumbent will be responsible for developing winning marketing strategies and tactics for current and future bio-device offerings, diagnostic lab services, and managed service model. The incumbent will be responsible for analyzing current and future market conditions and identifying opportunities that the assigned portfolio can satisfy and/or amplify. This may include portfolio buying programs and/or delivering innovation to the market through technology, data and strategic partnerships. Additionally, the incumbent is responsible for forecasting short-term (12 months) and intermediate (12-36 months) revenue projections for manufacturing, sales, and operating budgets. Ability to frequently monitor actuals against plans to derive insights, and adjust, is critical for success.


  • Directs all aspects of marketing as related to assigned portfolio:
  • Strategy development, tactical execution, forecasting, product positioning, pricing, and budgeting.
  • Manages marketing communications/metrics and builds brand equity for portfolio.
  • Optimize resources (investments), including promotional budget and team resources, to maximize revenue and profitability.
  • Integrate with broader U.S. Poultry portfolio strategy and coordinate with other Brand Marketers to find synergies which maximize the total return.
  • Collaborate with International Poultry and Global Commercial Development to manage a global brand (Embrex) and bring innovation to U.S. bio-device offering.
  • Manages relationships with multiple agency partners to advance the business. Provides clear direction, takes a collaborative approach, provides feedback and ensures accountability.
  • Integration with Sales Leaders, Field Force and Managed Services to ensure alignment, consistent direction, optimized resources and training.
  • Maintains contact with key customers and industry influencers, in coordination with commercial operations.
  • Performs other duties as assigned.


    • 7+ years of marketing, marketing communications, market research, or equivalent experience marketing and/or selling devices/services/diagnostics is strongly preferred.
    • Experience in developing portfolio purchasing programs for customer is preferred.
    • Bachelors' degree in Marketing or Science related area; MBA preferred


      • Negotiate and influence across multiple groups in organization
      • Strategic thinking
      • Strong Marketing skills
      • Analytical thinking
      • Planning and Organization skills
      • Strong Communication Skills


        Must be able to travel overnight up to 30% of the time.

        The employee's usual work location is in an office environment. Required to attend relevant industry conferences, events and field activities from time to time.

Keywords: Zoetis, Durham , U.S. Poultry Marketing Manager - BioDevices, Advertising , Durham, North Carolina

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