Marketing Automation Specialist, Remote

Company: J.B. Hunt Transport Services, Inc.
Location: Durham
Posted on: November 25, 2022

Job Description:

JOB SUMMARY:
Under general supervision, this position is responsible for creating, improving, and implementing processes and systems related to marketing productivity, driving best practices in marketing automation, managing data governance across our CRM systems, and managing and uncovering analytics to drive business results. This key position will oversee the efficient management of our marketing technology stack, database integrity, and the downstream interactions with our pipeline.
KEY RESPONSIBILITIES:
Support the Marketo infrastructure and architecture to achieve outstanding campaign execution, reporting, and analytics

Ensure seamless data strategy, data flow, and integrations between Bizible, Marketo, and Microsoft Dynamics

Own the multi-attribution model (Bizible) and develop a method for refinement and optimization
Lead the end-to-end data strategy and business requirements for marketing automation and align data model and reporting needs
Optimize marketing automation and processes by applying best practices to our marketing automation platform instances
Implement lead-to-sales funnel automation processes, policies, workflows, marketing programs and KPIs
Define and execute improvements to enhance productivity, conversion rates, programs/campaign ROI and sales growth
Work closely with internal clients to develop a closed-loop feedback process that provides insight into the effectiveness of marketing processes
Regularly interface with cross-functional teams on enterprise-level projects and issues
Support the rollout of campaigns to align marketing and sales initiatives, ensuring that sales and marketing are generating sufficient lead and pipeline generation
Serve as a subject matter expert on our systems and data flows and seek out industry best practices and proactively incorporate relevant ideas
Build and continuously monitor daily/weekly/quarterly reporting of database KPIs, including campaign performance (email / advertising / program effectiveness, leads to goal), company's pipeline and revenue attribution
Optimize and recommend improvements to marketing technology stack including overall plan for utilization and regular health checks on performance and effectiveness
Review results of campaigns and work with the respective campaign owners to identify beneficial improvements
MINIMUM QUALIFICATIONS:
Bachelor's degree in Marketing, Business or related field with at least 2 years of digital analytics, buyer, automation and/or marketing experience
PREFERRED QUALIFICATIONS:
Extensive experience using a Marketing Automation tool

Extensive experience with Google Analytics or other web analytics tools

Extensive experience with Microsoft Excel and other Microsoft Office applications
Deep experience in CRM, including reporting and field management
Proactively seeks out solutions and is excited to bring new approaches to the organization
Takes initiative from concept to implementation
Ability to think critically and make optimization decisions based on data
Understanding of demand generation and the lead-to-sales funnel
EDUCATION:
Bachelors: Business Communications (Required), Bachelors: Marketing (Required)
WORK EXPERIENCE:
Marketing
JOB OPENING ID:
00452459 Marketing Automation Specialist, Remote (Open)
This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Keywords: J.B. Hunt Transport Services, Inc., Durham , Marketing Automation Specialist, Remote, Advertising , Durham, North Carolina