Marketing Operations Lead - Relocation to Fitchburg, WI

Company: Arch Advisory Group
Location: Durham
Posted on: September 24, 2022

Job Description:

My client is seeking a full-time Marketing Operations Lead. As a Marketing Operations Lead, you will ensure no lead is left behind, marketing touch points are attributable, the marketing database and marketing tech stack are strong, and we have a best-in-class owned email program.

Relevant Experience:

• Bachelor s degree in Business, Marketing, Information Systems or related field of study
• Minimum 5 years of progressive experience in email marketing, automation, segmentation, etc.&
• Demonstrated leadership in applying marketing technology within the business to improve execution and contribute to company growth
• Extensive experience and proficiency with large marketing or sales systems (e.g. Marketo, Microsoft Dynamics)
• Experience implementing and optimizing multi-touch attribution models and solutions (e.g. Bizible or other tools)
• Self-starter. Proven ability to drive projects through to completion while showing initiative and good decision-making.
• Experience working in an Agile development methodology. Hands-on experience with JIRA and Confluence is a plus.
  Culture
  We value our employees by providing:
  
  • Excellent health, dental, and vision plans
  • Generous 401 (K) savings and profit sharing
  • On-site UW Health clinic, fitness center, and walking paths
  • Education assistance and internal training programs
  • Electric vehicle charging
  • Apply to learn more about our incredible benefits!
    Responsibilities
    Primary Responsibilities:
    
    • Manage the Marketing Operations roadmap, keep abreast of industry trends and work with senior management across Marketing, Sales, and Customer Success to outline our long-term vision
    • Collaborate with the demand generation team to optimize strategy, attribution models and funnel metrics in order to meet KPIs
    • Define and implement best-in-class lead scoring practices to enable higher conversions of quality leads
    • Own and maintain data accuracy and develop a comprehensive view of key audiences to ensure the health of the marketing database, including data enrichment and segmentation
    • Work closely with marketing teams to define email campaign strategy to ensure we are being fully effective
    • Flawlessly manage ongoing production, testing, execution, optimization, and reporting of all B2B/B2C/Operational email campaigns for the organization including email compliance and the management of the marketing team email calendar
    • Act as liaison with the business stakeholders to articulate business problems/opportunities, develop use cases, and deliver business requirements to our partners in IT
    • Proactively analyze data to develop insights and make recommendations on areas for improvement
      #ARCHMKTG
      
      Requirements
      Proficiency with large marketing or sales systems (e.g. Marketo, Microsoft Dynamics
      Minimum 5 years of progressive experience in email marketing, automation, segmentation, etc.
      Equal Opportunity Employer
      Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin.

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