Marketing Specialist
Company: BE&K Building Group
Location: Durham
Posted on: February 24, 2021
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Job Description:
GENERAL DESCRIPTIONResponsible for implementing service-specific
marketing efforts that support the company's and the business
unit's goals in market sales, market strategy, and market
image.Effectively collaborates within the local business unit and
companywide. Expectations are to work in a team environment with
business developers and marketing team members located in various
locations. Establishes priorities for the completion of assigned
tasks. Uses independent judgment to interpret internal and external
issues, and implements best practices.Relies upon experience,
organizational and interpersonal skills, and market knowledge to
ensure task completion in compliance with policies, procedures, and
business strategy. Delivers strong written communication skills
critical to this role's success and the success of company business
development efforts. Ability to work independently.PRINCIPLE AREAS
OF RESPONSIBILITYThis position will require the following:1.
Development of tailored, client-specific responses to RFIs, RFQs,
and RFPs.2. Development of company introductory and pursuit
presentations.3. Assembling of marketing promotional packages.4.
Maintaining/updating marketing infrastructure to include project
sheets, resumes, project listings, etc.5. Maintaining/updating
company CRM and project history system.6. Assisting company
communications with internal/external initiatives that support the
company's promotion.7. Planning and coordination of events and
tradeshows.8. Coordination and procurement of photography (i.e.,
project progress, project finals, personnel, and general).9.
Preparation of award submissions.10. Adherence to company branding
guidelines.11. Assistance building companywide and local market
brand awareness.12. Assisting project sites with signage and other
branding initiatives.13. Assisting promotional item coordination
through company vendor.14. Performing industry market research, as
required.15. Engaging strategic training opportunities to enhance
job skills and performance.16. Advanced skills required in Adobe
InDesign, Adobe Acrobat Pro, Microsoft PowerPoint, Microsoft Word,
and Microsoft Outlook.17. Moderate skills required in Adobe
Photoshop, Microsoft Excel, Microsoft SharePoint, and Microsoft
Teams.EDUCATION AND EXPERIENCEInitial skills required for this job
are typically acquired through the completion of an undergraduate
degree. Two to three years applicable industry experience
preferred.Company Websitehttps://bekbg.com/
Keywords: BE&K Building Group, Durham , Marketing Specialist, Advertising , Durham, North Carolina
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