Media Supervisor

Company: McKinney
Location: Durham
Posted on: February 22, 2021

Job Description:

MEDIA SUPERVISORDEPARTMENTMediaThink about all the things you're exposed to on a daily basis, but don't really notice. We live in a world full of invisible impressions. Adding to a sea of sameness where others have deeper pockets and hoping for anything but the expected outcome is silly. We can't simply rely on reaching the right people in the right places at the right times. We need them to engage with our messaging and ultimately share it in some way. That's what our team of analytically minded, creative media thinkers work passionately to accomplish on a daily basis for our clients.MUST HAVESLet's talk if---* You are goal-oriented. You know exactly what you want. You're a habitual setter of specific, measurable, attainable, relevant and time-bound goals. And you hold yourself accountable.* You are insatiably curious. You're thirsty for knowledge. You want to know why things are the way they are. You regularly ask "what if?" You're always looking for a better way. And you can't wait to find out what the next trait is.* You live and breathe digital. You're not just familiar with digital media channels, you personally use them, teach others about them and are current with updates in the digital/social/programmatic space.* You are a task master. You make lists for everything that needs to be done and methodically prioritize and reprioritize to make sure that it all gets done in a timely manner.* You are detail-oriented. In a client service business, especially one where you manage lots of money, it pays to have an eagle eye. You proofread your work several times over to ensure that it flows content-wise, is error-free and ready to send onward. (Like we obviously did writing this)* You make things happen. You regularly put forth new ways, placements, trends and technologies to bring ideas to life in fresh, unexpected ways. You don't take "no" for an answer from your media partners.* You are an overachiever. You always do things better than people expect them to be done. That's just the standard you've set for yourself.* You always have a POV. You methodically break situations down to frame the real challenge, unearth meaningful insights and piece together well-thought-out recommendations. Thinking analytically is what earns you a seat at the table.* You are an exceptional storyteller. You appreciate simplicity and brevity. You leverage relevant insights and/or points of tension to pique interest in, and get buy in for, your recommendations.ResponsibilitiesPlan development* Display a mastery of media fundamentals, including experience and interest across traditional and digital* Demonstrate proficiency with industry systems and tools (e.g., Nielsen Media Impact, Nielsen Ad Intel, DoubleClick Campaign Manager, Strata, etc.) to identify and evaluate media opportunities, assess the competitive landscape, pull plan deliveries and traffic and manage media buys* Build, refine and present plan recommendations that deliver on the client's business goals and objectives* Develop a deep understanding of an existing and/or prospective client's business (e.g., sales, seasonality, target audience, etc.)* Review past efforts to understand role of media types utilized and historical performance as relevant to successfully developing future campaigns* Collaborate with account management, strategy, creative and production colleagues* Determine media planning goals and objectives and create a measurement plan framework* Gather and analyze relevant research to strategically inform plan development* Spearhead the media team's communication with all media partners* Create, organize and maintain relevant media partner information (contact info, media kits, etc.)* RFP media partners to identify strategically relevant opportunities* Review proposals leveraging agency resources and planning toolsNegotiation and implementation* Negotiate the most advantageous media buys possible for the client* Ensure the timeliness and accuracy of buy authorizations prior to sending onward for client approval* Ensure the timeliness and accuracy of contracts (buy details and IOs) prior to sending to media partners* Ensure the accuracy of the trafficking sheet (placement, targeting, cost model, etc. by media type)Reporting and optimization* Anticipate client reporting needs and architect the trafficking sheet (placement, targeting, cost model, etc. by media type) as needed* Monitor, optimize and report on the approved digital media plan elements* Pull, scrub and analyze campaign data from DCM (or other relevant sources)* Regularly implement optimizations based on partner performance* Build and present performance reports as scoped per clientStewardship* Accurately track media budgets and expenditures by media type and by month and manage flowcharts to visualize placements by media type* Verify that all media ran substantially as approved, otherwise negotiate make-goods and/or credit as may be applicable in accordance with industry practices* Receive, review, verify, approve and process media invoices and resolve discrepanciesLeadership & Mentorship* Lead the development of junior team members, educating and enabling them to successfully execute the responsibilities outlined above* Collaborate with teammates and department leadership on overarching client, department, and agency requests as time permitsQualificationsBachelor's degree required4-5 years of media planning, buying and reporting experienceKnowledge of all aspects of digital media (programmatic, site direct, mobile, SEO, etc.)Strong understanding of research tools (e.g., Nielsen Media Impact, Nielsen Ad Intel, MRI/Simmons, DCM)

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