Media Supervisor
Company: McKinney
Location: Durham
Posted on: February 22, 2021
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Job Description:
MEDIA SUPERVISORDEPARTMENTMediaThink about all the things you're
exposed to on a daily basis, but don't really notice. We live in a
world full of invisible impressions. Adding to a sea of sameness
where others have deeper pockets and hoping for anything but the
expected outcome is silly. We can't simply rely on reaching the
right people in the right places at the right times. We need them
to engage with our messaging and ultimately share it in some way.
That's what our team of analytically minded, creative media
thinkers work passionately to accomplish on a daily basis for our
clients.MUST HAVESLet's talk if---* You are goal-oriented. You know
exactly what you want. You're a habitual setter of specific,
measurable, attainable, relevant and time-bound goals. And you hold
yourself accountable.* You are insatiably curious. You're thirsty
for knowledge. You want to know why things are the way they are.
You regularly ask "what if?" You're always looking for a better
way. And you can't wait to find out what the next trait is.* You
live and breathe digital. You're not just familiar with digital
media channels, you personally use them, teach others about them
and are current with updates in the digital/social/programmatic
space.* You are a task master. You make lists for everything that
needs to be done and methodically prioritize and reprioritize to
make sure that it all gets done in a timely manner.* You are
detail-oriented. In a client service business, especially one where
you manage lots of money, it pays to have an eagle eye. You
proofread your work several times over to ensure that it flows
content-wise, is error-free and ready to send onward. (Like we
obviously did writing this)* You make things happen. You regularly
put forth new ways, placements, trends and technologies to bring
ideas to life in fresh, unexpected ways. You don't take "no" for an
answer from your media partners.* You are an overachiever. You
always do things better than people expect them to be done. That's
just the standard you've set for yourself.* You always have a POV.
You methodically break situations down to frame the real challenge,
unearth meaningful insights and piece together well-thought-out
recommendations. Thinking analytically is what earns you a seat at
the table.* You are an exceptional storyteller. You appreciate
simplicity and brevity. You leverage relevant insights and/or
points of tension to pique interest in, and get buy in for, your
recommendations.ResponsibilitiesPlan development* Display a mastery
of media fundamentals, including experience and interest across
traditional and digital* Demonstrate proficiency with industry
systems and tools (e.g., Nielsen Media Impact, Nielsen Ad Intel,
DoubleClick Campaign Manager, Strata, etc.) to identify and
evaluate media opportunities, assess the competitive landscape,
pull plan deliveries and traffic and manage media buys* Build,
refine and present plan recommendations that deliver on the
client's business goals and objectives* Develop a deep
understanding of an existing and/or prospective client's business
(e.g., sales, seasonality, target audience, etc.)* Review past
efforts to understand role of media types utilized and historical
performance as relevant to successfully developing future
campaigns* Collaborate with account management, strategy, creative
and production colleagues* Determine media planning goals and
objectives and create a measurement plan framework* Gather and
analyze relevant research to strategically inform plan development*
Spearhead the media team's communication with all media partners*
Create, organize and maintain relevant media partner information
(contact info, media kits, etc.)* RFP media partners to identify
strategically relevant opportunities* Review proposals leveraging
agency resources and planning toolsNegotiation and implementation*
Negotiate the most advantageous media buys possible for the client*
Ensure the timeliness and accuracy of buy authorizations prior to
sending onward for client approval* Ensure the timeliness and
accuracy of contracts (buy details and IOs) prior to sending to
media partners* Ensure the accuracy of the trafficking sheet
(placement, targeting, cost model, etc. by media type)Reporting and
optimization* Anticipate client reporting needs and architect the
trafficking sheet (placement, targeting, cost model, etc. by media
type) as needed* Monitor, optimize and report on the approved
digital media plan elements* Pull, scrub and analyze campaign data
from DCM (or other relevant sources)* Regularly implement
optimizations based on partner performance* Build and present
performance reports as scoped per clientStewardship* Accurately
track media budgets and expenditures by media type and by month and
manage flowcharts to visualize placements by media type* Verify
that all media ran substantially as approved, otherwise negotiate
make-goods and/or credit as may be applicable in accordance with
industry practices* Receive, review, verify, approve and process
media invoices and resolve discrepanciesLeadership & Mentorship*
Lead the development of junior team members, educating and enabling
them to successfully execute the responsibilities outlined above*
Collaborate with teammates and department leadership on overarching
client, department, and agency requests as time
permitsQualificationsBachelor's degree required4-5 years of media
planning, buying and reporting experienceKnowledge of all aspects
of digital media (programmatic, site direct, mobile, SEO,
etc.)Strong understanding of research tools (e.g., Nielsen Media
Impact, Nielsen Ad Intel, MRI/Simmons, DCM)
Keywords: McKinney, Durham , Media Supervisor, Advertising , Durham, North Carolina
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