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Remote Digital Paid Media ABM Strategist

Company: Software Guidance & Assistance
Location: Durham
Posted on: November 23, 2020

Job Description:

Software Guidance Assistance, Inc., (SGA), is searching for a Remote Digital Paid Media ABM Strategist for a Contract assignment with one of our premier Data Services clients in Research Triangle Park, NC. Responsibilities Media Responsibilities Experience running media campaigns for B2B marketing, spanning awareness and demand campaigns Drive transformation across ABM paid media function, which includes but is not limited to creating processes, governance, reporting templates, and scoping out new technologies Creates advertising methodologies to help support sales in progressing deals within the sales process Solid foundation in marketing metrics and reporting up insights to higher-level executives Proven track record leveraging media to shape brands and drive down funnel conversion, experience with ABM methods, and software are preferred. General Responsibilities Exceptional communication skills with ability to cascade information and drive influence across global organization Candidate must be high energy, a positive "can-do person who can thrive in a fast-paced, dynamic environment with competing priorities Flexible minded individual that is comfortable with change mid-program, and adjusting plans as needed by business needs Executes on behalf the business with a strong sense of ownership and accountability Strong problem solving, decision-making, and analytical skills Ability to build strong working relationships across all levels of the organization, including internationally Must be able to work both independently and on cross-functional teams Must have effective communication (verbal, written, presentation), time and project management skills Attention to detail and good organization skills a must Advanced MS Office skills, particularly Excel and PowerPoint Strong Web Analytics experience, preferably Adobe Analytics Required Skills A minimum of 5 years of experience is required. A Bachelor of Arts or Science Degree is required, or relevant experience. At least 5+ years of experience in the digital advertising environment. Prefer high tech B2B industry. Must have experience with media planning and executing across programmatic display, remarketing, paid search, social media, etc Proven skills making content strategy recommendations for the digital customer journey for Display, Paid Search, Re-Targeting, and Social to create relevant, engaging content based on data analytics, industry trends, and marketing best practices. Strong analytical skills with demonstrated ability to draw insights from large quantities of data and ultimately suggestimplement future strategy. Prior management of paid media budget and optimization, including budget planning, tracking actuals and addressing over underspend. Demonstrated effectiveness of identifying process issues and implementing corrective measures that ensures teams and external agencies are working effectively. SGA is a Certified Women's Business Enterprise (WBE) celebrating over thirty years of service to our national client base for both permanent placement and consulting opportunities. For consulting positions, we offer a variety of benefit options including but not limited to health dental insurance, paid vacation, timely payment via direct deposit. SGA accepts transfers of H1 sponsorship for most contracting roles. We are unable to sponsor for Right-to-Hire, Fulltime, or Government roles. All parties authorized to work in the US are encouraged to apply for all roles. Only those authorized to work for government entities will be considered for government roles. Please inquire about our referral program if you would like to submit a candidate for any of our open or future job opportunities. SGA is an EEO employer. We encourage Veterans to apply. To view all of our available job postings andor to learn more about SGA please visit us online at www.sgainc.com httpwww.sgainc.com .

Keywords: Software Guidance & Assistance, Durham , Remote Digital Paid Media ABM Strategist, Advertising , Durham, North Carolina

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