Senior Analytics and Insights Analyst
Posted on: February 12, 2024
Senior Analytics & Insight Analyst
We are the world's leading learning company with more than 20,000
employees that deliver our products and services in nearly 200
countries. We combine world-class educational content and
assessment,powered by services and technology, to enable more
effective teaching and personalized learning at scale. We believe
that wherever learning flourishes so do people.
Pearson Marketing Cloud (PMC) isourglobal technology platform that
enables customers to access learning products and services through
eCommerce and Digital Marketing journeys. We design, build, and
deliver global capabilities that support Pearson's vision of
connecting with every Learner, on any device, anywhere in the
world, and to improve their lives through education.
We believe in leveraging data-driven insights to make informed
decisions and drive business success. As we continue to grow, we
are seeking a talented and motivated Analytics Specialist to join
our team and contribute to our data-driven culture. This is a
unique opportunity to be part of a global engineering team and
build solutions that will directly enhance the lives of millions,
by supporting the provision of education on a global scale.
We are seeking a talented and highly motivated Web Analytics
Specialist to join our dynamic team. The ideal candidate will play
a key role in designing, developing, and implementing analytics
solutions to extract valuable insights from large datasets. The
Analytics Specialist will collaborate with cross-functional teams
to understand business requirements, design data models, and create
robust analytics applications. This role requires strong analytical
and programming skills, along with a passion for transforming data
into actionable intelligence.
- You will lead the implementation and configuration of Analytics
tools to ensure accurate tracking and reporting of website
- Collaborate with development teams to integrate tracking codes
- Analyse website traffic, user behaviour, and conversion data to
provide actionable insights.
- Work with stakeholders to generate regular reports and custom
dashboards to monitor key performance indicators (KPIs) and track
the success of digital marketing campaigns.
- Develop and implement audience segmentation strategies to
better understand and target specific user groups.
- Utilize audience data to personalize user experiences and
- Work with our analytics specialists to set up and manage goal
tracking within Analytics tools to measure and optimize key
- Work with our analytics specialists to implement event tracking
to capture user interactions and behaviours on our websites.
- Manage and optimize e-commerce tracking, providing insights
into product performance, transaction trends, and user journey
- Collaborate with e-commerce and product teams to enhance the
online shopping experience.
- Plan, execute, and analyse A/B tests to optimize website
elements and user flows.
- Provide recommendations based on test results to improve
- Conduct training sessions for internal teams on Google
Analytics best practices and usage.
- Maintain documentation on tracking implementations,
configurations, and reporting processes.
- Stay abreast of industry trends, advancements in analytics
technology, and emerging tools to continuously improve analytics
Essential Skills and Experience :
- Bachelor's degree in Marketing, Business, Statistics, or a
- Proven experience as an Analytics Expert with a strong
portfolio of successful analytics implementations.
- In-depth knowledge of Google Analytics, Google Tag Manager, and
other related analytics tools.
- Strong analytical and problem-solving skills, with the ability
to derive actionable insights from complex data sets.
- Experience with data visualization tools and techniques.
- Excellent communication skills with the ability to convey
technical information to non-technical stakeholders.
- Strong project management skills and the ability to manage
multiple tasks simultaneously.
*Desired Skills and Experience*
- Google Analytics certification.
- Experience with other analytics and marketing tools (e.g.,
Adobe Analytics, Hotjar, Quantum Metrics, VWO, Appcues,
- Knowledge of SEO best practices.
Equal Employment Opportunity
Pearson is an Equal Opportunity and Affirmative Action Employer and
a member of E-Verify. All qualified applicants, including
minorities, women, protected veterans, and individuals with
disabilities are encouraged to apply.
What to expect from Pearson
Did you know Pearson is one of the 10 most innovative education
companies of 2022?
At Pearson, we add life to a lifetime of learning so everyone can
realize the life they imagine. We do this by creating vibrant and
enriching learning experiences designed for real-life impact. We
are on a journey to be 100 percent digital to meet the changing
needs of the global population by developing a new strategy with
ambitious targets. To deliver on our strategic vision, we have five
business divisions that are the foundation for the long-term growth
of the company: Assessment & Qualifications, Virtual Learning,
English Language Learning, Workforce Skills and Higher Education.
Alongside these, we have our corporate divisions: Digital &
Technology, Finance, Global Corporate Marketing & Communications,
Human Resources, Legal, Strategy and Direct to Consumer. Learn more
at We are Pearson.
We value the power of an inclusive culture and also a strong sense
of belonging. We promote a culture where differences are embraced,
opportunities are accessible, consideration and respect are the
norm and all individuals are supported in reaching their full
potential. Through our talent, we believe that diversity, equity
and inclusion make us a more innovative and vibrant place to work.
People are at the center, and we are committed to building a
workplace where talent can learn, grow and thrive.
Pearson is an Affirmative Action and Equal Opportunity Employer and
a member of E-Verify. We want a team that represents a variety of
backgrounds, perspectives and skills. The more inclusive we are,
the better our work will be. All employment decisions are based on
qualifications, merit and business need.All qualified applicants
will receive consideration for employment without regard to race,
ethnicity, color, religion, sex, sexual orientation, gender
identity, gender expression, age, national origin, protected
veteran status, disability status or any other group protected by
law. We strive for a workforce that reflects the diversity of our
To learn more about Pearson's commitment to a diverse and inclusive
workforce, navigate to: Diversity, Equity & Inclusion at
If you are an individual with a disability and are unable or
limited in your ability to use or access our career site as a
result of your disability, you may request reasonable
accommodations by emailing firstname.lastname@example.org.
Note that the information you provide will stay confidential and
will be stored securely. It will not be seen by those involved in
making decisions as part of the recruitment process.
Organization: Corporate Strategy & Technology
Req ID: 14184
Keywords: Pearson, Durham , Senior Analytics and Insights Analyst, Accounting, Auditing , Durham, North Carolina
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