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Senior Analytics and Insights Analyst

Company: Pearson
Location: Durham
Posted on: February 12, 2024

Job Description:

Senior Analytics & Insight Analyst

We are the world's leading learning company with more than 20,000 employees that deliver our products and services in nearly 200 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.

Pearson Marketing Cloud (PMC) isourglobal technology platform that enables customers to access learning products and services through eCommerce and Digital Marketing journeys. We design, build, and deliver global capabilities that support Pearson's vision of connecting with every Learner, on any device, anywhere in the world, and to improve their lives through education.

We believe in leveraging data-driven insights to make informed decisions and drive business success. As we continue to grow, we are seeking a talented and motivated Analytics Specialist to join our team and contribute to our data-driven culture. This is a unique opportunity to be part of a global engineering team and build solutions that will directly enhance the lives of millions, by supporting the provision of education on a global scale.

Key Responsibilities:

We are seeking a talented and highly motivated Web Analytics Specialist to join our dynamic team. The ideal candidate will play a key role in designing, developing, and implementing analytics solutions to extract valuable insights from large datasets. The Analytics Specialist will collaborate with cross-functional teams to understand business requirements, design data models, and create robust analytics applications. This role requires strong analytical and programming skills, along with a passion for transforming data into actionable intelligence.

  • You will lead the implementation and configuration of Analytics tools to ensure accurate tracking and reporting of website data.
  • Collaborate with development teams to integrate tracking codes seamlessly.
  • Analyse website traffic, user behaviour, and conversion data to provide actionable insights.
  • Work with stakeholders to generate regular reports and custom dashboards to monitor key performance indicators (KPIs) and track the success of digital marketing campaigns.
  • Develop and implement audience segmentation strategies to better understand and target specific user groups.
  • Utilize audience data to personalize user experiences and improve engagement.
  • Work with our analytics specialists to set up and manage goal tracking within Analytics tools to measure and optimize key conversion points.
  • Work with our analytics specialists to implement event tracking to capture user interactions and behaviours on our websites.
  • Manage and optimize e-commerce tracking, providing insights into product performance, transaction trends, and user journey analysis.
  • Collaborate with e-commerce and product teams to enhance the online shopping experience.
  • Plan, execute, and analyse A/B tests to optimize website elements and user flows.
  • Provide recommendations based on test results to improve website performance.
  • Conduct training sessions for internal teams on Google Analytics best practices and usage.
  • Maintain documentation on tracking implementations, configurations, and reporting processes.
  • Stay abreast of industry trends, advancements in analytics technology, and emerging tools to continuously improve analytics strategies.
    Essential Skills and Experience :
    • Bachelor's degree in Marketing, Business, Statistics, or a related field.
    • Proven experience as an Analytics Expert with a strong portfolio of successful analytics implementations.
    • In-depth knowledge of Google Analytics, Google Tag Manager, and other related analytics tools.
    • Strong analytical and problem-solving skills, with the ability to derive actionable insights from complex data sets.
    • Experience with data visualization tools and techniques.
    • Excellent communication skills with the ability to convey technical information to non-technical stakeholders.
    • Strong project management skills and the ability to manage multiple tasks simultaneously.
      *Desired Skills and Experience*
      • Google Analytics certification.
      • Experience with other analytics and marketing tools (e.g., Adobe Analytics, Hotjar, Quantum Metrics, VWO, Appcues, BlueConic).
      • Knowledge of SEO best practices.
      • Understanding of HTML, JavaScript, and other web development languages.
        Equal Employment Opportunity

        Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

        What to expect from Pearson

        Did you know Pearson is one of the 10 most innovative education companies of 2022?

        At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.

        We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

        Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need.All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

        To learn more about Pearson's commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.

        If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing ppsmhr@pearson.com.

        Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

        Job: MARKETING

        Organization: Corporate Strategy & Technology

        Schedule: FULL_TIME

        Req ID: 14184

Keywords: Pearson, Durham , Senior Analytics and Insights Analyst, Accounting, Auditing , Durham, North Carolina

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